Digital Strategy, Analytics & AI
AI technologies have the power to supercharge your digital transformation, but how do you separate hype from reality? What skillset will ensure you can make confident, data-driven decisions that enable smarter business models, boost organizational performance and create new value for your customers? Failure rates currently run high. Finding the right AI strategy for your context comes with challenges as well as opportunities. To succeed, you must also master your key steps to effective implementation.
AI Strategy and Implementation equips you with a comprehensive framework that integrates AI and analytics with your overarching strategy and vision. You will learn about the different types of AI to achieve your strategic objectives, drive innovation, and create value for your organization, while also addressing ethical considerations. You will learn about advanced analytics models and plan your data analytics strategy.
Over five days you will be guided by expert faculty, supported by latest case studies and guest speakers who will show you how to advance from principle to practice. You will be able to confidently navigate from strategy to implementation to deliver accelerated impact for your business.
Director/Strategic Business Partner, Novartis, Switzerland
It’s a deep dive into the world of unstructured data, prescriptive apps, AI, ML, and Generative AI. This program equipped me with valuable skills and inspired me to continuously challenge myself and think innovatively. It made me “rewire” my brain to reflect differently and challenge my status quo.
Global Head Institutional Client Service Management, UBS, Switzerland
What an inspiring week. I learned from amazing faculty and about 50 other global professionals in different industries. We are all on the same path to transition from legacy mode to a digital journey for our businesses and clients. Very exciting!
Digital Marketing and E-Commerce Strategist, Switzerland
It’s a unique, impressive experience which has deeply changed my approach while reinforcing that digital transformation is the only way to create sustainable competitive advantage for any business. Thanks also to the top-notch group of other peers from all over the world.
Group Head Digital & Member of the Executive Board, Lalique Group, Switzerland
Awesome attendees, faculty and exciting conversations on overcoming the (significant) challenges in digital transformation. It’s a fantastic learning experience, delivering valuable insights, practical action items and world-class tools.
Get the latest business insights for the digital age from IMD
IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation.
Length: 5 days on campus.
Executive Certificate in Digital Business Excellence
