The future of competitive strategy

An IMD Executive MBA masterclass on adapting to new business realities in the digital age

For the past forty years, competitive strategy has largely been about positioning products within value chains to gain an edge, using industry forces like entry barriers and scale to our advantage. In the modern digital world, these approaches are inadequate.

Competitive strategy is now increasingly about driving value from data, not just products, going beyond value chains into digital platforms, and seeking a competitive edge in new digital ecosystems, not just industries.

In this in-person masterclass in Zürich, Professor Mohan Subramaniam will lead you through how your firm can reframe competitive strategy and be ready for a changing world.

This masterclass will unpack the following insights:

• Focus on data: How shifting from product-centric strategies to leveraging data can drive growth and innovation.
• Expand beyond value chains: The ways digital platforms can enhance reach and efficiency beyond traditional models.
• Leverage digital ecosystems: Uncover strategies to identify and engage with digital ecosystems for a competitive edge in evolving markets.
• IMD’s approach to leadership: Engage with our unique blend of theory and practical application, focusing on developing leaders who are prepared to face tomorrow’s challenges.

Following the masterclass, connect directly with our Program Advisors, who will offer:

• A comprehensive breakdown of IMD’s Executive MBA.
• Expertise on how learning at IMD can align with your career goals and strategic business objectives.
• Answers to all your queries related to our Executive MBA.

We look forward to welcoming you!

Please be advised, this event will not be recorded. Take this unique occasion to experience learning with IMD’s in real-time.