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Samsung’s AI strategy focuses on leveraging its advanced semiconductor technology to power AI advancements across various devices and applications. At its core, Samsung aims to power AI advancements with high-performance, low-power chips designed to support AI workloads. 

On the consumer side, Samsung aims to enhance the connected device experience by integrating AI into a wide range of products. Key elements of Samsung’s AI approach include the use of advanced AI processors in their TVs, which enhance image quality and optimize audio experiences. Samsung is also leveraging AI to provide personalized and intuitive user experiences, with features like AI-powered search and gesture controls.

Samsung focuses on AI that enhances user experience without compromising privacy, underpinned by its AI ethics principles: fairness, transparency, and accountability. These principles guide Samsung’s commitment to social and ethical responsibilities as well as compliance with laws. The company streamlined its North American AI efforts in June 2024 by merging research centers in Toronto and California, appointing former Apple executive Murat Akbacak, a key figure in shaping Apple’s Siri strategy, to lead this division. 

2024 AI-related highlights

• Samsung Electronics and Google Cloud announce new multi-year partnership to bring Google Cloud’s genAI technology to smartphone users (January 2024)
• Outlines “AI for All* strategy at CES 2024- Vision is to use AI to make the connected device experience safer, more inclusive, and energy-efficient (January 2024)
• Launches the Galaxy S24 Series globally, marking a new era of mobile AI innovations. (Feb 2024)
• Enhances its 2024 TV lineup with AI technology to compete against LG’s OLED TVs. (Mar 2024)
• New AI home appliances include a message-recording robot, a food-ordering fridge, and a bubble-cleaning washer. (Apr 2024)
• Unveils industry’s first LPDDR5X DRAM at 10.7Gbps, leveraging 12nm-class tech. (Apr 2024)
• Signs agreement to acquire Oxford Semantic Technologies, a UK startup specializing in knowledge graph technology (July 2018)
• Expands into wearable AI with Galaxy Ring, which provides round-the-clock monitoring of health metrics (July 2024)
• Samsung’s partnerships in Kenya with Google, Watu Simu, and Absa enhance AI adoption and economic growth. (Oct 2024)