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AI Summary

Disney’s AI strategy is focused on enhancing creativity, operational efficiency, and customer experiences. In 2023, the company established an AI task force to explore applications that reduce production costs in film and TV and improve customer support at its theme parks. Additionally, Disney invests in AI startups through its Disney Accelerator program, supporting innovations in areas like voice AI, virtual world creation, and autonomous vehicle technology.

AI is already transforming various aspects of Disney’s operations. In animation, deep learning models streamline character recognition and improve content tagging. AI also powers personalized ad systems, making advertising more targeted and effective. Within its theme parks, Disney uses AI to create immersive, personalized guest experiences through innovations like the D3-09 droid and Baby Groot robots. Disney’s AI governance process ensures responsible use, addressing risks related to business integrity, privacy, and human rights. This framework includes regular updates to executive management and the Board, ensuring that AI is implemented ethically.

AI Highlights

• Disney shareholders vote on a proposal for enhanced AI transparency. (Jan 2024)
• Launches its 10th accelerator program, selecting five startups focused on AI and VR technologies. (Feb 2024)
• Utilizes AI for its “Magic Words” tool, enhancing contextual advertising on Disney+ and Hulu streaming services. (Feb 2024)
• Utilizes AI to personalize its ESPN network’s “SportsCenter” as it prepares to launch a standalone app. (Aug 2024)
•  Forms the Office of Technology Enablement to explore AI and augmented reality applications across its film, television, and parks. (Nov 2024)