An IMD masterclass unveiling data-driven strategies in customer-centric leadership
Join our insightful masterclass to understand the dual paths towards true customer centricity: solving customer problems using their data, versus empowering them with their own data. Often, organizations misuse this valuable resource for self-serving purposes rather than genuinely addressing customer needs. This session aims to unravel these contrasting approaches, providing practical strategies for using customer data ethically and effectively to enhance customer experiences and build trust.
The masterclass, led by Professor Goutam Challagalla, Professor of Strategy and Marketing, will guide you through the nuances of customer-centric approaches in our evolving digital landscape. Professor Challagalla is also Program Director of Advanced Management Program, Integrating Sustainability into Strategy and Strategy Governance for Boards.
Here’s a snapshot of the insights this masterclass will unpack:
- Defining customer centricity: Grasp a clear and straightforward definition of customer centricity in the modern business context.
- Data-driven pathways: Learn about the two data-centric approaches to customer centricity and how they can transform your business.
- Building trust with data: Understand how putting data in customers’ hands can foster trust and enhance customer relationships.
Following your masterclass, you will have the chance to engage directly with our Program Advisors. They will provide:
- A comprehensive overview of IMD’s business management strategy program portfolio.
- Guidance on how our offerings can align with your career goals.
- Answers to your questions about our programs and approach to learning.
Agenda
- 18:00 – 18:45: General management masterclass “Two routes for firms to become customer centric” with Goutam Challagalla
- 18:45 – 19:00: Introduction to our business management & strategy programs with our Program Advisors, followed by a Q&A
Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.
Discover our portfolio of business management & strategy programs
Program Advisors
Our experienced Advisors look forward to meeting you during this session. Feel free to ask any questions you have so they can guide you towards the IMD program that is fully aligned with your professional needs.
After submitting your registration, you will receive a confirmation email with the details of your online masterclass. A reminder will be sent to you before the event.
We look forward to meeting you online and answering any questions you may have.