Building your Innovation House: Asian strategies for dual transformation

An IMD masterclass on driving innovation in Asian markets

In Asia’s rapidly evolving business landscape, surviving is no longer enough – organizations must build the capabilities to thrive amid uncertainty. Drawing on the “House of Innovation” framework, this masterclass with Professor Mark Greeven – Dean of IMD Asia and Professor of Management Innovation – unpacks how Asian businesses can drive dual transformation: staying competitive today while preparing for tomorrow. Learn how to avoid innovation theatre and build a real innovation engine grounded in both external insights and internal strengths.

This masterclass will help you:

• Understand the “House of Innovation” framework and how it can be applied to structure innovation efforts in an Asian context.
• Explore dual transformation strategies to balance core business performance with the pursuit of future growth opportunities.
• Learn how to drive innovation inside-out and outside-in – leveraging internal capabilities and external networks for sustained impact.

Following your masterclass, you will have the chance to engage directly with our Program Advisors, who will provide:

• A comprehensive overview of our renowned Orchestrating Winning Performance program (OWP)
• Guidance on how our executive programs can align with your career goals
• Answers to your questions about our programs and approach to learning

Agenda

• 08:00 – 08:45: Masterclass “Building your Innovation House: Asian strategies for dual transformation” with Professor Mark Greeven
• 08:45 – 09:00: Get an introduction to our OWP program with our Program Advisors, followed by a Q&A

Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live. 

Discover our Orchestrating Winning Performance program