Rethink your marketing strategy through the lens of digital
In a world of increased digitization, artificial intelligence (AI), and rapidly evolving consumer behavior, few business functions have been as profoundly disrupted as marketing. Beyond tactical adjustments, what are the broader strategic implications of this disruption? How do you seize the opportunities arising from digital technologies to redefine your strategy and change the competitive game?
IMD’s Marketing Strategy in the Digital Age program invites you to view marketing strategy and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and the overall customer experience (CX). You will reflect on how customer centricity applies to your own context, and learn how to gain customer insights, develop a content strategy, and engage with your target audience. You will discover how to hypersegment, hypertarget, and apply AI to personalize and optimize key marketing activities.
At the end of the program, you will be equipped with the insights and skills to generate a robust marketing strategy that enables you to leapfrog competitors and redefine customer value.
You can take this program as a stand-alone course or as part of the IMD Executive Certificate in Digital Business Excellence or the IMD Online Executive Certificate.
Join us on 17 December 2024
Marketing Performance Director – Reynolds America BAT, United States
Marketing Strategy in the Digital Age puts in your hands thought-provoking content and plenty of business insights on how B2B and B2C enterprises are either disrupting, or transforming, their industries through digital, enabling new ways of value creation for customers.
Marketing & Sales Consultant, Switzerland
Marketing Strategy in the Digital Age is full of insights that globally change your strategic vision and help you to build an effective marketing strategy that will succeed even in the face of fierce competition. The professional feedback throughout the learning experience is also very helpful. I unequivocally recommend this program!
Creative Brand Strategist, Freelance, Switzerland
Adding the Marketing Strategy in the Digital Age program to my 15 years of practical experience in digital marketing allowed me seeing the bigger picture for any brand wishing to tackle digital disruption. I enjoyed the high-profile case studies, rich exchanges with knowledgeable staff, and excellent teamwork. I recommend the course.
Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.
Length: 8 weeks (4-6 hours per week)
Application deadline closes 7 days before the session starts.
