Business Analytics for Leaders

Harness the strategic power of business analytics

Are you a forward-thinking manager or executive eager to develop a solid understanding of the core principles of big data and data analytics, and their direct application in a business context?

In today’s dynamic environment, the ability to anticipate trends, make informed decisions, and propel future success is contingent upon harnessing the power of business analytics.

IMD’s Business Analytics for Leaders program provides you with a strategic overview of various types of big data and data analytics and enables you to uncover how your organization can leverage their potential to drive growth. By exploring both offensive and defensive analytics strategies, you will gain valuable insights into the strategic approach that is best aligned with your business objectives. In addition, you’ll acquire practical tools to assess your organization’s data analytics capabilities, benchmark them against industry standards, and identify areas for improvement.

You’ll also explore the impact of artificial intelligence and machine learning on business analytics and discover how you can leverage these technologies to secure a competitive edge for your organization. As you progress through the program, you’ll develop a digital analytics roadmap tailored to your business.

You can take this program as a stand-alone course or as part of the IMD Executive Certificate in Digital Business Excellence or the IMD Online Executive Certificate.