Mars Petcare custom program

IMD Mars Pathfinder Journey: Transforming a successful business

Mars Petcare: Business transformation program

Context

Mars PetCare is the most successful company in its sector in the world with an annual revenue stream of upwards of $15 billion. It has been meeting all of its short-term objectives.

Challenge

The company wanted to build on its success and guarantee long-term growth for the future. In order to realize its vision, it had to accelerate, transform and drive its culture in the right direction.

Custom approach

A group of diverse executives were chosen from across departments, geographies, and seniorities to research over 30 long-term growth companies and determine Mars PetCare’s future agenda.

Impact

The program defined the transformation agenda to achieve long-term growth for the company. It gave new energy to Mars PetCare’s executives, removed silos and set a collective agenda.

Gillian Enevoldsen, Global Petcare Vice President P&O – Mars NV

“We really want to influence the industry and influence the future. And we see a huge opportunity to look further out and do some things that are really gonna change the industry.”