Facilitate your organization’s successful digital transformation
Developing Digital Transformation Strategies explores a strategic approach to digital transformation to effectively navigate change and grow your competitive advantage. This program is offered jointly by IMD and GetSmarter.
This program provides you with the tools and knowledge to lead digital transformation strategy in your organization. Through exposure to numerous relevant case studies that lean on Professor Misiek Piskorski’s vast experience in this field, you’ll gain a holistic understanding of what end-to-end digital transformation entails. Learn to apply three distinct strategies for the creation or transformation of digital experiences, functions, and businesses, and explore how the unique Digital Transformation Strategy framework can be leveraged to achieve organization-wide change.
The program gives a greater understanding of the value of short- and long-term digital transformation strategies, a work-ready action plan for use in your business, and an enhanced ability to carve out a competitive advantage in the face of disruption.
While it builds on theory and real-life applications, the program is committed to enhancing personal and social skills by encouraging interdisciplinary team work on practical projects. The formal course work and team projects will be completed and enriched by lectures and workshops with experts from industry.
You can take this program as a stand-alone course or as part of the IMD Executive Certificate in Digital Business Excellence or the IMD Online Executive Certificate.
Length: 5 weeks (7-9 hours per week).
