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He is an expert on why and how people use various online social platforms across the world and how firms can successfully leverage social platforms to build social strategies. He applies many of these insights to large organizations as they seek to become more agile and to use social networks to execute their strategies. He has documented this research in his book called A Social Strategy: How We Profit From Social Media.

He brings extensive expertise in marketing management and strategy, advertising, digital media, data analytics and marketing accountability. An award-winning professor and researcher at the University of Central Florida in Orlando, Amit has interacted with a variety of corporate clients in several industries including telecoms, media, manufacturing, retail, education, and automobiles. He has also worked for Cadbury India now a part of the Mondelez International group, India’s biggest confectionery manufacturer.