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On campus program
Building Digital Ecosystems

Drive strategic growth through digital partnerships

On campus program

Building Digital Ecosystems

Drive strategic growth through digital partnerships

Location
Lausanne
Length
5 days
Fee
CHF 10,900
Next program starts
19 May 2025
Drive strategic growth through digital partnerships

In today’s volatile and interconnected business landscape, organizations face a dual challenge: reinventing their core operations while driving growth through new opportunities. Leading companies are adopting advanced strategies that leverage digital partnerships and alliances. This approach, which we call the “digital ecosystem advantage,” enables businesses to grow faster and adapt quickly to evolving customer needs.​

While 90% of global enterprises recognize the potential of digital ecosystems, many struggle to maintain momentum. How can your organization overcome these challenges and unlock new growth? Building Digital Ecosystems empowers you to redefine partnerships for the digital era. Through cutting-edge research, real-world case studies, and insights from industry and academic experts, you’ll uncover what makes high-performing digital ecosystems succeed.​

You’ll learn how to integrate resources and expertise within your organization and across partnerships to deepen customer connections, harness new data-driven insights, and stay agile in a competitive landscape. You’ll discover the strategies of digital leaders, emerging disruptors, and transforming incumbents, giving you exclusive access to innovations shaping industries worldwide.​

Through executive exchanges and hands-on guidance, you’ll work on your own ecosystem strategy, identifying opportunities tailored to your unique business needs. You’ll leave the program equipped with an actionable plan, plus the strategic skills and confidence to grow your business and make a lasting impact in the digital age.

Gain global insights

Benefit from global faculty insights and their deep industry connections

Deep dive into cutting-edge frameworks

Discover the flywheel ecosystem framework along with the latest digital tools and analytical models.

Explore diverse ecosystems strategies

Learn from the digital ecosystem strategies of Nestlé, Ping An, Geely, Nike, and Bayer TikTok, NIO, and Temu.

Connect with an exclusive network

Connect with thought leaders, scaling entrepreneurs, and practitioners leading digital transformation.

 

“You learn how to build an ecosystem strategy with confidence” says Professor Mark Greeven.

Discover how this program can help you to get closer to your customer and to accelerate the growth of your business.

You and your class

You are looking for an advanced program to drive digital transformation and refine your strategic approach. You may be a digital transformation leader, a scaling entrepreneur, an NGO executive, or a government professional aiming to elevate your digital strategies. This program is particularly beneficial for professionals in industries such as healthcare, finance, communications, and automotive.

Read more about the admission criteria.

2024 class profile (average data)

20

years of experience

60%

senior & C-level

45

average age

13

nationalities

Participant review: a B2C perspective
Participant review: a team perspective
Participant review: a B2B perspective
Information Session
Join us on 11 March 2025

Interested in an IMD digital transformation program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 12pm (CET).

Information Session

Join us on 11 March 2025

Interested in an IMD digital transformation program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 12pm (CET).

What our participants say
Lu Zheng

Head of Value-Based Partnerships and Digital Health, Europe & Canada, Takeda, Switzerland

Very intensive  learning with real cases and practical examples. My key takeaways are that an ecosystem is the new winning formula to create value for customers, for business and for partners. It’s win-win-win! Legacy firms need to think of a digital ecosystem as new business model instead of a pure digital/ technology play. And basic business fundamentals still apply in the digital world, so be very clear on what’s the core offering, what’s the ‘job to be done’ for customers.

Eric Gao

Founder and CEO, BMYG Financial Group, Australia

I highly recommend this program to everyone who’s building digital strategies for their business. IMD brings in top industry practitioners to give you deep insights into high-performing digital ecosystem players and newcomers from US and China. In the era of digital transformation for all business globally, it is either building your digital ecosystem or being a part of one. The program is very well designed and delivered.

Nilesh Ghaisas

Digital Strategy and Transformation Leader, Salesforce, Switzerland

Amazing week of learning, gaining valuable new frameworks to structure how we think about customer value creation, starting with an organization’s core capabilities and leveraging partnerships in a meaningful way. Thank you to the professors for your insights and tying the frameworks to real-world examples. Cannot wait to use these learnings for our team and strategic customers.

Juan Manuel Santiago Mendez

CEO, Mercedes-Benz Parts Logistics UK; Head of Logistics, Cluster UK & SA

This program enables you to understand the concepts of successful ecosystems. You gain a lot of insights by understanding how advanced China is at digital transformations and building digital ecosystems, so that you can establish your own ecosystem.

Marek Stawinski

Founder & CEO, NaviParking, United Arab Emirates

Building Digital Ecosystems is of unique value to those responsible for designing and executing ecosystems strategies, enabling growth of the core business and introducing new products and services.

You leave the program with a roadmap and a clear understanding of how you can apply an ecosystem initiative within your organization.

Read more

Mark Greeven Program Director
Next start & fee

Length: 5 days at IMD campus in Lausanne

Dates
19 May – 23 May 2025
Location
Lausanne
Length
5 days
Price
CHF 10,900
Dates
24 Nov – 28 Nov 2025
Location
Lausanne
Length
5 days
Price
CHF 10,900
Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.

Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.