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Mobile chip maker Qualcomm’s mission is to deliver “intelligent computing everywhere.” It is focused on developing on-device power-efficient AI and hybrid AI, which combines on-device processing with cloud capabilities. With generative AI now available on smaller devices, such as PCs and mobile phones, Qualcomm’s strategy is to position itself as offering high-performance AI processors to enable this evolution. 
 
Qualcomm initiated its first AI project in 2007 and since then it has continued to advance AI research to increase power efficiency and to compress and quantize AI models. A significant advancement is its Snapdragon processors, which are optimized for on-device AI processing.  In May 2024, Microsoft introduced a new category of Windows PCs namely Copilot + PCs, which run on Qualcomm’s Snapdragon X series.  The company believes it is well-positioned to capitalize on the shift to edge AI, as generative AI evolves into smartphones, PCs, and automobiles. 

2024 AI-related highlights

• Introduction of the AI Hub, a resource for developers working on devices powered by Qualcomm’s Snapdragon (March 2024)
• Qualcomm announces Snapdragon X Plus and Elite processors, targeting competition with Apple, Intel, and AMD. (Apr 2024)
• Microsoft announces new Surface laptop and a Surface Pro tablet with Qualcomm chips (May 2024)
• Microsoft and Qualcomm launch Copilot+ PCs powered by the Snapdragon X series, featuring AI tools for enhanced productivity. (Jun 2024)
• Qualcomm unveils its new affordable chip — Snapdragon 6s Gen 3 Mobile Platform — aimed at mid-range smartphones. (Jun 2024)
• Introduction of Snapdragon® Gen 3 Mobile platform, offering on-device genAI capabilities (August 2024)
• Google and Qualcomm partner to integrate generative AI in cars, enhancing in-car experiences with intuitive features. (Oct 2024)
• Qualcomm unveils Cockpit Elite with Oryon CPU, boosting AI and graphics for software-defined vehicles, and enhancing in-car experiences. (Oct 2024)
• Qualcomm announces AI-powered Snapdragon 8 Elite for smartphones and Cockpit Elite & Ride Elite for advanced vehicles, enhancing tech experiences across devices. (Oct 2024)
• Qualcomm and Mistral AI announce AI Partnership, aiming at bringing AI to devices on the edge. (Oct 2024)