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    Sony is leveraging AI for gaming, music, and video streaming, with notable advancements like the development of AI systems for PlayStation gamers and the acquisition of UK-based iSIZE to enhance video streaming quality. In the music industry, the hiring of Geoff Taylor as Executive Vice President of AI in June 2023 underscores Sony’s commitment to leveraging AI for content creation and rights management.

    In 2023, Sony Research was established to undertake research and development of disruptive technologies in Sensing, AI, and Virtual Spaces with the aim to enhance human creativity. Since 2018, Sony has developed a comprehensive AI Ethics framework, supported by the Sony Group AI Ethics Committee. In 2021, Sony launched an AI Ethics Office to oversee AI use across the company and introduced an AI ethics assessment process for product development. Through these efforts, Sony ensures that ethical considerations are central to its AI innovations.

    2024 AI-related highlights

    • Sony Music Group prohibits unauthorized AI training using its music catalog, demanding licensing for any use of its recordings and compositions. (May 2024)
    • Sony’s CSL lab launches Diff-A-Riff, an AI “co-creator” tool that generates instrumental accompaniments and assists songwriters in music creation. (Jun 2024) – Launches its AI-driven 2024 Bravia 4K smart OLED TVs in India, featuring studio calibration and S.S. Rajamouli as brand ambassador. (Sept 2024)
    • Plans to enhance game development using AI, exemplified by machine learning in subtitling for Marvel’s Spider-Man 2, improving efficiency. (Oct 2024)
    • Sony and Raspberry Pi launch the Raspberry Pi AI Camera for $70, enabling affordable edge AI development with real-time object recognition capabilities. (Oct 2024)
    • A new patent enables AI-assisted game asset creation, allowing content creators to modify scenes with voice commands, and enhancing customization options. (Oct 2024)