An IMD masterclass on building winning sustainability strategies
Sustainability fatigue is setting in, and “greenlash” – the backlash against corporate sustainability efforts – is the new buzzword of the moment. Does this mean that the topic of sustainability was just hype? Far from it. The world’s social and environmental challenges aren’t going away any time soon, but conventional sustainability thinking needs a serious reboot.
Join Professor Frédéric Dalsace, Professor of Marketing and Strategy, in-person for an eye-opening masterclass that challenges outdated approaches and provides a bold new framework for corporate sustainability.
In this masterclass, you will:
- Discover how traditional sustainability strategies are answering the wrong questions
- Challenge five commonly accepted sustainability beliefs
- Learn how to course-correct and implement sustainability strategies that truly make an impact
It’s time to move beyond check-the-box ESG efforts and embrace sustainability that works in the real world. Are you ready to rethink and reboot?
Following the masterclass, connect directly with our Program Advisors, who will offer:
- A comprehensive breakdown of IMD’s Executive MBA, MBA and Open Programs.
- Expertise on how learning at IMD can align with your career goals and strategic business objectives.
- Answers to all your queries related to our programs
We look forward to welcoming you!
Please be advised, this event will not be recorded. Seize this unique occasion to immerse yourself in IMD’s enriching learning journey in real-time.
Senior EMBA Admissions Manager and Head of Executive Development Services
Our experienced team look forward to meeting you during this session. Feel free to ask any questions you have so they can guide you towards the best Executive MBA experience.
Come and join us for one of the events below:
After submitting your registration, please check your emails to confirm your attendance and secure your seat.
We look forward to meeting you and answering any questions you may have.