Stefan Michel

Professor of Management, Dean of Faculty and Research

Stefan Michel is Dean of Faculty and Research at IMD, where he also serves as Professor of Management. A prolific author, he has written 15 books and numerous award-winning articles featured in publications like Harvard Business Review, MIT Sloan Management Review, and Journal of the Academy of Marketing Science.

Known for his creative and innovative cartoon case studies, Michel consistently ranks among the top 40 bestselling case study authors worldwide by The Case Centre.

At IMD, Michel directs two flagship programs. The first, the 10-day Breakthrough Program for Senior Executives (BPSE), guides leaders in defining their next breakthrough by reframing their motivations, relationships, and strategic agenda. The second, Strategic Thinking, is an eight-week online program designed to help leaders at all career stages enhance their strategic thinking skills by tackling their own real-world challenges.

Prior to his current role, Michel served as Dean of IMD’s Executive MBA program from 2014 to 2022, leveraging his extensive experience as a board member and consultant for various publicly listed and family-owned firms.

He joined IMD in 2008 from Thunderbird in Arizona, USA.

As Dean of Faculty and Research, Michel is focused on recruiting and developing faculty to help IMD be recognized as the most impactful business school worldwide.

A formally accredited University Institute under Swiss law, IMD is committed to rigorous academic research that addresses real-world challenges. This research is deeply integrated into IMD’s work with clients and participants, to help them challenge what is and inspire what could be.

Selected publications
Article
An expanded and strategic view of discontinuous innovations: Deploying a service-dominant logic

The service-dominant logic (S-D logic) provides a novel and valuable theoretical perspective that necessitates a rethinking and reevaluation of the conventional literature on innovation. This liter...

Marketing Value Creation Growth
1 January 2008
Academic publications
Insight for Executives
Article
Why YouTube’s attempt at a new music service will fall flat

YouTube announced a new music streaming service—a revamped version of the existing YouTube Music. Launching Tuesday, the free, ad-supported version will remain in place, and there will be a Premium...

Digital Marketing Technology Management Strategy Decision Making Communication
21 May 2018
Article
Wo spüren Sie die Digitalisierung im Marketing in Ihrem Unternehmen am besten?

Die Digitalisierung im Marketing wird leider zu häufig reduziert auf Social Media und bezahlte versus organische Klicks. In jedem Unternehmen gibt es aber zustätzlich drei Marketingprozesse, die di...

Marketing Digital
13 March 2017
Article
Ne gâchez jamais une bonne crise

A quoi reconnaît-on une excellente formation en management? A sa composante pratique. Les dirigeants d'entreprise ont de moins en moins de temps à consacrer à la réflexion et à la formation continu...

Organizational Learning Crisis Management Organizational Behavior
2 October 2015
Article
Savoir réagir à la hausse du franc grâce à la psychologie des prix

De nombreuses entreprises, à commencer par celles des domaines du tourisme et de l’export, ont vécu l’abandon du taux plancher le 15 janvier comme un vilain accident. Chacun savait que cela pouvait...

Economics
6 February 2015
Programs