Future-ready travel companies balance tech with touch  

Future-ready companies are distinguishing themselves by strategically balancing technological advancement with authentic human connection.

• The travel industry in 2025 is shaped by key trends including AI technology, personalized experiences, responsible tourism, and ‘bleisure’ – the blending of business with leisure. Companies must adapt by adopting eco-friendly practices, deploying AI at scale for personalization, offering unique experiences, providing wellness services, and catering to solo travelers. 
• Future-ready companies include Booking.com, Delta Air Lines, and Marriott, based on their robust performance in relevant metrics.   
• AI agents, like OpenAI’s Operator and China’s Manu, are revolutionizing travel booking, potentially disrupting traditional travel agencies by enabling autonomous trip planning.