How “nudges” can prompt changes in behavior
Acknowledging the importance of “nudging” on the informal networks that make up an organization’s central nervous system is important, as it is this central nervous system that needs to learn and adopt...
Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. Her research topics include strategy implementation, new business development, strategic alliances, and change management. She is Program Director of the Strategy Execution and Change Management open programs, as well as teaching on the flagship Orchestrating Winning Performance (OWP) program.
25 November 2022 • by Bettina Büchel in Leadership • 7 min read
Acknowledging the importance of “nudging” on the informal networks that make up an organization’s central nervous system is important, as it is this central nervous system that needs to learn and adopt...
13 September 2022 • by Bettina Büchel in Sustainability • 7 min read
Companies can’t change the world on their own. To accelerate sustainability transitions, organizations need to start collaborating with multiple system actors from policymakers to societal groups, customers, and suppliers. ...
8 August 2022 • by Bettina Büchel in Innovation • 9 min read
50% of initiatives fall into the category of ceremonial adoption, rather than the desired active adoption – successful implementation of the functional benefits and commitment to change....
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