Mark Greeven is Professor of Management Innovation and Strategy, and Dean of Asia. At IMD he co-directs the Building Digital Ecosystems program, the Strategy for Future Readiness program, and is responsible for the school’s activities and outreach across China. Greeven is a founding member of the Business Ecosystem Alliance. Drawing on two decades of experience in research, teaching, and consulting in China, Greeven explores how to organize innovation in a turbulent world. He is ranked on the 2023 Thinkers50 list of global management thinkers.
14 April 2023 • by Mark J. Greeven, Howard H. Yu in Future readiness • 6 min read
Being future-ready is a source of competitive advantage in turbulent times. Professors Howard Yu and Mark Greeven explain how Xiaomi and others not only survive, but thrive through uncertainty. ...
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