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Mike & Amit Talk Tech

3D printing dreams: Why the consumer technology of the future has flopped

17 August 2023 • by Michael R. Wade, Amit M. Joshi in Mike & Amit Talk Tech

Professors Amit Joshi and Mike Wade discuss why 3D printing hasn't delivered on its promises...

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Ten years ago, 3D printing was heralded as the answer to so many of life’s problems.

By now we were supposed to be using a 3D printer to print our food, our clothes, and even to build the house of our dreams. Some predicted that 3D printers would be as common as washing machines and that most middle-class households would be making their day-to-day essentials out of liquid silicone.

The technology was even touted as a shortcut to making completely customizable artificial limbs at scale, and yet today, not only are these promises unfulfilled, but the global market for 3D printing sits at only around $15bn a year.

Where did it go wrong? Was this technology simply over-hyped, beyond its realistic potential? Or is it too early to call time on 3D printing? In episode 8 of Talk Tech, Professors Amit Joshi and Mike Wade discuss these questions and more.

Authors

Michael Wade - IMD Professor

Michael R. Wade

TONOMUS Professor of Strategy and Digital

Michael R Wade is TONOMUS Professor of Strategy and Digital at IMD and Director of the TONOMUS Global Center for Digital and AI Transformation. He directs a number of open programs such as Leading Digital and AI Transformation, Digital Transformation for Boards, Leading Digital Execution, Digital Transformation Sprint, Digital Transformation in Practice, Business Creativity and Innovation Sprint. He has written 10 books, hundreds of articles, and hosted popular management podcasts including Mike & Amit Talk Tech. In 2021, he was inducted into the Swiss Digital Shapers Hall of Fame.

Amit Joshiv - IMD Professor

Amit M. Joshi

Professor of AI, Analytics and Marketing Strategy at IMD

Amit Joshi is Professor of AI, Analytics, and Marketing Strategy at IMD and Program Director of the AI Strategy and Implementation program, Generative AI for Business Sprint, and the Business Analytics for Leaders course.  He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

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