Your learning journey
Explore innovation, entrepreneurship, and leadership to unlock new growth in your organization.
During the program, 3-person strong corporate teams develop, test, and systematically de-risk new ideas most likely to generate growth for your business. Teams are led through a cutting-edge, highly applied process drawing from design-thinking and lean start-up methodologies.
The program consists of three modules:
- Module 1 is an immersive 5-day workshop at IMD campus in Lausanne where teams develop their ideas with the latest business design tools and testing frameworks.
- In Module 2, participants test their ideas with real customers and the support of expert coaches.
- In Module 3 teams present key insights back to their leadership together with a recommendation to move forward, pivot, or end the idea they’ve been working on during the program.
Throughout the program, teams will attend workshops, conduct coach-guided experiments, and prepare a final evidence-based pitch presentation. IMD Faculty and Strategyzer coaches train, support, and guide teams through the process.
Your journey
Module 1 – Immersive 5-day workshop
5 days at IMD campus
- Embrace design thinking and learn key innovation frameworks
- Meet innovation experts
- Design and shape your value proposition and business model
- Map your riskiest assumptions
- Create your testing plan
Module 2 – test your ideas with real customers and the support of expert coaches
liVe virtual – 5 individual team coaching sessions x 1.5 hours over 5 weeks
- Test your most important hypotheses with appropriate experiments
- Make decisions using the evidence and insights gathered from your experiments
- Continue shaping, adapting and testing your idea
Module 3 – Present key insights and recommendation
liVe virtual – 1 individual team coaching sessions x 1.5 hours over final week
- Work with coaches to turn your insights into a concrete recommendation
- Present your findings to leadership with a recommendation to persevere, pivot or shelve your idea