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    Online program
    Lean Intrapreneurship

    Leverage entrepreneurial thinking and action to ensure long-term competitiveness

    Online program

    Lean Intrapreneurship

    Leverage entrepreneurial thinking and action to ensure long-term competitiveness

    Location
    Online
    Length
    10 weeks
    Fee

    CHF 18,000 per team

    Next program starts:

    On demand

    Bring entrepreneurial thinking into the workplace

    In the face of an increasingly uncertain future, organizations are challenged to adapt swiftly to continuous change. While this environment can pose difficulties, it also reveals new business opportunities that savvy entrepreneurs have capitalized on to disrupt industries. More and more, established organizations are recognizing the need for a more agile and entrepreneurial in-house approach to continue to thrive.

    IMD’s Lean Intrapreneurship program is designed to foster entrepreneurial thinking and action among employees. It enables organizations to maintain a competitive edge, boost their agility, and fuel their innovation potential. Participants in the program gain a comprehensive understanding of the powerful forces shaping their industry and learn to identify and seize new growth areas.

    Designed for both pre-existing and cross-departmental teams, this program focuses on developing concrete projects from ideation to market testing and validation. This process culminates in a robust business plan, ready to be presented to the executive committee. Throughout the journey, teams receive in-depth coaching from experts, ensuring that every step of the way leads to maximum impact and tangible change.

    Boost agility and adaptability

    Foster the agility and adaptability needed to not only navigate but also thrive amidst disruptive forces, positioning your organization for sustained success.

    Cultivate an intrapreneurial ecosystem

    Create an “intrapreneurial ecosystem” that empowers and nurtures team creativity and innovation, driving a culture of entrepreneurial thinking across your organization.

    Elevate team capabilities

    Build a comprehensive and cohesive understanding of the disruptive forces facing your organization, equipping your teams to proactively identify and address challenges and opportunities.

    Create value through innovation

    Develop concrete, innovative projects and capitalize on viable business opportunities, delivering tangible results and value to your organization.

    Is this program for my company?

    Organizations of all shapes and sizes are confronted with similar needs and challenges that hinder resilience and adaptation in today’s business landscape. In this ten-week program, project teams will generate novel and disruptive business ideas and turn them into desirable, feasible, and viable business opportunities.

    This program is designed for:
    – Organizations looking to drive better results and develop an innovation action plan for their business.
    – Organizations seeking for tools and techniques to maximize innovation and entrepreneurship within a business environment.
    – Organizations that want to build an ecosystem that fosters creativity, innovation and cross-functional collaboration.

    Experience the program
    Bring entrepreneurship inside – Discover the program highlights.

    Your online learning journey

    Over this three-phase program, with intensive hands-on coaching support from experts, teams will build prototypes and test them on the market.

    Unit 1: Global trends, disruptive forces, and urgency of intrapreneurship
    • Understand the various disruptive forces organizations are exposed to.
    • Explore how organizations can react to them.
    • Discover sources of good business opportunities.
    Unit 2: From idea to opportunity
    • Recognize and evaluate business ideas.
    • Learn how to select winning ideas and apply the proper criteria.
    • Go through the different steps of product development, data collection, resources, and capabilities.
    Unit 3: Market segmentation and value proposition
    • Learn how to define a suitable target customer segment for your product/service.
    • Position your product/service in a market environment.
    • Design your first value proposition.
    Unit 4: From opportunity to business model
    • Familiarize yourself with the business model canvas.
    • Start working on a concrete business model for your innovation project.
    • Align your activities by illustrating potential trade-offs.
    Unit 5: Building a minimum viable product and market testing
    • Learn the basics of Lean Intrapreneurship.
    • Be introduced to the minimum viable product.
    • Build a prototype of your innovation.
    Unit 6: Managing your resources
    • Explore the resources that are necessary to create value for the customer.
    • Understand the assets your company needs to sustain and support the business from a human, financial, and social standpoint.
    Unit 7: Mastering your pitch
    • Learn what is a pitch and how to structure it.
    • Discover the essential Dos and Don’ts of pitching.
    • Discover the art of storytelling.
    Unit 8: Fostering sustainable innovation / bring back what you have learned
    • Receive some guidance to debrief and reflect on what you have learned and what you can do moving forward.
    • Learn what you can do differently as you go back into your job.

    One-on-one coaching

    Throughout your online learning, you’ll be accompanied by an experienced IMD executive coach who will challenge you, encourage you, and provide valuable feedback on your weekly assignments. Together, you’ll dive deeper into the program content and make it meaningful to your own professional context. Your interactions will take place via video, in writing, and over the phone.

    An online program participant having a coaching session via video

    Achieve your goals

    Your expert coach helps you:

    Define

    Define your learning objectives and stay on track.

    Review

    Review your progress on a weekly basis.

    Overcome

    Overcome your challenges.

    Apply

    Apply what you learn to your own context.

    Despite their market dominance and abundance of resources, established businesses are increasingly uncertain about their future, and are struggling to adapt to the new reality of disruption. If they want to stay alive, and relevant, they need to actively address these issues before it is too late.

    Read more

    Peter Vogel Program Director
    The IMD difference

    Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.

    Access to thought leadership

    Programs designed and taught by IMD faculty, world-renowned experts in their fields.

    Personalized expert coaching

    One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

    Interaction with peers

    Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

    Bite-sized knowledge

    Micro-learning focused on improved knowledge retention and actionable insights.

    Applied learning for real impact

    Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

    Next start & fee

    Length: 10 weeks (4-6 hours per week).

    FOR TEAMS ONLY
    This program is designed for a minimum of two teams from the participating company. The fee of CHF 18,000 covers one team of up to five participants.
    All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
    IMD reserves the right to modify the program dates, location, and fee at any time.

    Dates
    2 Dec 2024 – 3 Mar 2025
    Location
    Online
    Length
    10 weeks
    Price
    CHF 18,000
    Apply

    Join as a team

    This program is designed for teams only. We will work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to request a team offer.

    One step closer to joining IMD alumni network

    Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

    130k+ alumni

    Networking

    250+ events per year

    Communities

    50+ clubs worldwide

    Resources

    Learn more about IMD alumni network
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