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    Leader’s Question Mix

    The art of asking smarter questions

    Get started
    Read the HBR article
    Assess your question style

    Leader’s Question Mix

    The art of asking smarter questions

    Get started
    Read the HBR article
    Unique methodology

    Based on IMD research

    Fee

    CHF 59 per assessment

    100% online

    Self-paced

    Personalized report

    Tailored to your profile

    Make better decisions by asking better questions

    In today’s dynamic business environment, asking the right questions can mean the difference between success and stagnation. Unlike fields such as law or medicine, where professionals receive extensive training, business leaders often face complex decisions without a structured approach to inquiry.

    The “Leader’s Question Mix”, developed by experts Arnaud Chevallier and Frédéric Dalsace, is a cutting-edge tool that helps you evaluate your current question mix, refine your inquiry strategies, and enhance your decision-making process.

    This tool not only provides a practical framework for asking the five essential types of questions—investigative, speculative, productive, interpretive, and subjective—but also enhances the effectiveness of your inquiries with tailored guidance and expert insights.

    Enhance decision-making

    Ask the right questions to guide your team towards clear, confident decisions that drive success.

    Support innovation

    Unlock breakthrough ideas by challenging assumptions and encouraging forward-thinking exploration.

    Unify your team

    Address the core issues that matter most, ensuring alignment and a shared vision for the future.

    Leverage expert insights

    Gain access to top-tier faculty expertise that enhances the quality and impact of your questions.

    Tailored guidance

    Receive personalized feedback on your question mix, ensuring maximum relevance and effectiveness.

    What you can expect from the “Leader’s Question Mix”
    Assess your mix

    Evaluate your question mix with a unique analysis developed by IMD faculty.

    Get your personalized report

    Access your personalized question mix profile in a detailed report.

    Access explanatory videos

    Interpret your results with tailored videos based on your unique profile.

    Get started with your assessment
    1
    Click the “enroll now” button below to get started

    Start the process by accessing the online platform. Simply create an account, and you’re ready to get started.

    2
    Select the number of assessments needed

    Whether for yourself or your team, choose the number of assessments required, and proceed with your purchase.

    3
    Complete payment and access the tool

    After payment, you’ll receive a confirmation email with login details to access your Leader’s Question Mix assessment.

    4
    Complete the assessment

    Once your assessment is completed, you’ll receive your personalized report directly in the platform, along with support to help interpret your results.

    Ready to evaluate YOUR Leader’s Question Mix?

    Empower your leadership and teams to navigate complexities with clarity, foster innovation, align your team’s vision, and drive strategic action. Get started now to uncover new possibilities and achieve impactful outcomes in every decision-making scenario.

    Leader’s Question Mix

    The art of asking smarter questions

    Enroll now
    Meet the experts behind IMD’s Leader’s Question Mix
    Arnaud Chevallier

    Professor of Strategy

    Arnaud Chevallier is Professor of Strategy. He helps executives solve complex problems and make better decisions under uncertainty. His research, teaching and consulting draw on empirical findings from diverse disciplines to provide concrete tools that prepare executives to manage the strategic challenges they face in today’s dynamic global marke…

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    Frédéric Dalsace

    Professor of Marketing and Strategy

    Frédéric Dalsace is Professor of Marketing and Strategy. He focuses on two distinct areas – B2B issues such as customer centricity, buyer-seller relationships, and value management, and sustainability, inclusive business models, and alleviating poverty. He believes that companies need to rethink their approach to customer centricity. He says…

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    Leadership Question Mix
    HBR Article

    The Art of Asking Smarter Questions

    With organizations of all sorts facing increased urgency and unpredictability, being able to ask smart questions has become key. But unlike lawyers, doctors, and psychologists, business professionals are not formally trained on what kinds of questions to ask when approaching a problem. They must learn as they go. In their research and consulting, the authors have seen that certain kinds of questions have gained resonance across the business world.

    by Arnaud Chevallier, Frédéric Dalsace, and Jean-Louis Barsoux
    From HBR Magazine (May-June 2024)
    Read the article