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Reinventing Luxury Lab

Driving performance with resilience

Reinventing Luxury Lab

Driving performance with resilience

Location

Lausanne

Length

2 days

Price

CHF 3,500

Dates

6-7 November 2025

What is IMD’s Reinventing Luxury Lab?

A luxury brand is only as strong as its ability to evolve. IMD’s Reinventing Luxury Lab is where the industry’s boldest minds come to shape that evolution.

This exclusive, high-impact program brings together top executives, industry experts, and thought leaders to explore the biggest forces reshaping luxury today. Through cutting-edge insights, peer discussions, and real-world case studies, you’ll gain the strategies and connections to future-proof your brand while staying true to its essence.

What sets this program apart? Each edition brings a fresh perspective on luxury’s biggest challenges.

Our 9th edition, “Driving Performance with Resilience”, will explore how your brand can strengthen its foundation in tougher times, unlock sustainable growth, and thrive in an era of growing complexity.

Dive into the four critical dimensions of resilience:

Strategic resilience: Learn how to turn the current sectoral downturn into an opportunity for finding new growth paths.
Operational resilience: Explore how supply chain agility, financial resilience, and customer service excellence can support your brand’s long-term success.
Digital resilience: Discover how AI and data-driven strategies can empower your brand to innovate while preserving exclusivity.
Cultural and organizational resilience: Be part of the shift from perfection to excellence, and explore how to evolve your organizational culture for adaptability and growth.

Throughout this unique two-day experience, you’ll be exposed to cutting-edge IMD research, and engage in thought-provoking discussions, peer exchanges, and exclusive events in an environment that inspires innovation and excellence.

Your participation in Reinventing Luxury Lab also grants you life-long access to the IMD Luxury 2050 Forum, a vibrant community of professionals offering continuous learning, peer exchanges, and mentorship to help shape the future of luxury.

Are you ready to drive performance with resilience?

Future-proof your brand

Build agility and resilience into your strategy, operations, and culture to ensure long-term relevance and sustained growth in a rapidly evolving luxury landscape.

Think outside the box

Step away from your day-to-day demands to gain fresh perspectives, challenge assumptions, and rethink your brand’s future.

Learn from luxury’s top minds

Access real-world insights and best practices from leading luxury brands that have mastered resilience

Network with industry leaders

Engage with senior executives, industry experts, and forward-thinking peers in an exclusive setting.

You and your peers

The two-day workshop is designed for executives and professionals in luxury management across various luxury industries including Fashion, Jewellery, Watchmaking, Automotive, Accessories, Home and Interior Design, Cosmetics, Private Banking and Hospitality.

Reinventing Luxury Lab is an ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors, the IMD Luxury 2050 Forum.

2021-2022 class profile (average data)

Years of experience

83%

Senior & above

Average age

Industries

Assess your profile

Discover the program

Hear directly from faculty and past participants as they share the program’s impact—how it fosters game-changing insights, strategic breakthroughs, and a powerful network of industry leaders.

“We’re living in a revolution, it’s something you can’t escape.”

The luxury industry is transforming, and staying ahead requires bold innovation. Reinventing Luxury Lab is an exclusive experience where industry leaders collaborate, challenge conventions, and co-create new strategies to shape the future of their brand.

A transformative journey

My experience at IMD’s Reinventing Luxury Lab was transformative. Exploring growth implications, especially with regard to sustainability and circularity, broadened my perspectives profoundly. I’m grateful for the invaluable insights I gained from the professors and my colleagues.

Navigating the world of luxury brands

Reinventing Luxury Lab seamlessly blended the art of marketing with a profound commitment to environmental and social responsibility. The panel of industry experts equipped me with invaluable skills for navigating the dynamic world of luxury brands while championing sustainable practices. A truly enriching and forward-thinking educational journey.

Reinventing luxury for the future

It’s extremely enriching for me to be with professionals from the other companies. What’s happening around us in the other luxury businesses is fundamentally exchanged within the program. Bringing in the concept of really reinventing luxury and looking at what it’s going to be in the future is something that’s crucial for us to understand to impact change.

In these volatile times, luxury brands must future-proof themselves and learn to create new paths forward to meet the challenges that lay ahead.

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Stéphane J.G. Girod Program Director

Stéphane JG Girod

Professor of Strategy and Organizational Innovation

Stéphane JG Girod is Professor of Strategy and Organizational Innovation. His research, teaching, and consulting focus on the transformation of large businesses to increase their business agility, become more sustainable, or formulate and execute digital strategies. As an expert in the upmarket goods sector, Girod helps companies across retail…

Salvatore Cantale

Professor of Finance

Salvatore Cantale is Professor of Finance. His academic and consulting work is divided into two different but complementary streams. First, he works at the intersection between strategy, business models, and financial results. He also sheds light on the relationship between ESG and finance, with the aim of increasing the understanding of how ESG po…

José Parra Moyano

Professor of Digital Strategy

José Parra Moyano is Professor of Digital Strategy. He focuses on the management and economics of data and privacy and how firms can create sustainable value in the digital economy. An award-winning teacher, he also founded his own successful startup, was appointed to the World Economic Forum’s Global Shapers Community of young people driving c…

Marie-Claire Daveu

Chief Sustainability Officer, Kering

Marie-Claire is Chief Sustainability and Institutional Affairs Officer at Kering, leading the Group’s sustainability strategy. With experience in both the private and public sectors, she champions sustainable business stewardship, women’s leadership, and animal welfare in luxury.

Hui Zhang

Group Vice President, NIO

Hui is Group Vice President of NIO. With over two decades of experience in supply chain, sales, and cross-cultural leadership, he has been instrumental in NIO’s European expansion and serves on the Supervisory Board of BOGE Germany.

Dr. Lea Sonderegger

Chief Digital Officer/Chief Information Officer, Swarovski

Lea is Chief Digital Officer/Chief Information Officer and a member of the Executive Committee at Swarovski. With over 15 years of experience in the industry, she brings extensive knowledge in the areas of luxury goods, digital strategy & transformation, and e-commerce.

Marine de Boucaud

Chief Human Resource Officer, Puig

Marine is the Chief Human Resources Officer at Puig, leading global HR strategies. With over 25 years of experience, she has held senior HR roles at AXA and Bridgepoint, specializing in talent management and organizational development.