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Goutam Challagalla

Program Director

Goutam Challagalla is a Professor of Strategy and Marketing, specializing in digital and sustainability transformations.

Goutam Challagalla

Program Director

Goutam Challagalla is a Professor of Strategy and Marketing, specializing in digital and sustainability transformations.

Meet your Advanced Management Program Director

Goutam Challagalla focuses on how digital advances and sustainability concerns are impacting companies’ business strategies and approaches to marketing. Having helped companies to rethink their business models and build new capabilities in the face of the digital revolution, he is now helping to integrate sustainability-related challenges and opportunities into their strategy.

His teaching, consulting and research highlight the different challenges companies are facing as a result of digital and sustainability transformations. While digital advances require the development of new business models in order to become more effective or efficient, taking on sustainability goals means that organizations have to rethink their whole raison d’être and their relationship with all stakeholders.

Article

A marketing playbook for sustainable products

Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively?

By Goutam Challagalla and Frédéric Dalsace

07 May 2024

Article

From deepfakes to disease prevention: 7 AI trends driving business in 2024

IMD’s professors and expert contributors shed light on key trends that will shape the technological landscape in the coming year.

By Michael R. Wade, Amit M. Joshi, Howard H. Yu, Simon J. Evenett, Johannes Fritz, Goutam Challagalla and Sarah E. Toms

31 December 2023

Article

In the field with HRSD: How can government agencies and public sector entities become more customer centric?

Saudi Arabia’s Ministry of Human Resources and Social Development (HRSD) was created to manage public and private sector labor markets in an integrated fashion and to improve access for socially disadvantaged groups to services and benefits. It ha…

By Goutam Challagalla, Mahwesh Khan and Pallivathukkal Cherian Abraham

01 December 2023

Article

Integrating sustainability and strategy: 3 narratives for success

The future lies in creating positive value equations for customers, showcasing how sustainability enhances traditional product benefits.

By Frédéric Dalsace and Goutam Challagalla

15 November 2023

Howard Yu

LEGO® Professor of Management and Innovation

Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation. Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award, recogn…

Salvatore Cantale

Professor of Finance

Salvatore Cantale is Professor of Finance. His academic and consulting work is divided into two different but complementary streams. First, he works at the intersection between strategy, business models, and financial results. He also sheds light on the relationship between ESG and finance, with the aim of increasing the understanding of how ESG po…

Ina Toegel

Professor of Leadership and Organizational Change

Ina Toegel is Professor of Leadership and Organizational Change. Named one of the top business school professors globally by Poets&Quants, which included her on its ‘Best 40 under 40’ list in 2021, her work focuses on how to build and sustain high-performance teams. She started her career as an economist at the World Bank – an atypical backgr…

Frédéric Dalsace

Professor of Marketing and Strategy

Frédéric Dalsace is Professor of Marketing and Strategy. He focuses on two distinct areas – B2B issues such as customer centricity, buyer-seller relationships, and value management, and sustainability, inclusive business models, and alleviating poverty. He believes that companies need to rethink their approach to customer centricity. He says…

Öykü Işık

Professor of Digital Strategy and Cybersecurity

Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethic…

Carlos Cordon

Professor of Strategy and Supply Chain Management

Carlos Cordon is Professor of Strategy and Supply Chain Management. His areas of expertise are supply chain management, digital, value chains, digital lean, and process management, all of which are particularly relevant topics in the context of the supply chain challenges that businesses face today. His research and teaching are currently focused o…