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Stefan Michel

Program Director

Stefan Michel is a Professor of Management and Dean of Faculty and Research at IMD

Stefan Michel

Program Director

Stefan Michel is a Professor of Management and Dean of Faculty and Research at IMD

Meet your Program Director

Professor Stefan Michel’s major research interests are in AI’s impact on strategy, pricing, and customer centricity. He has written 13 books, numerous award-winning articles and ranks among the top 40 bestselling case-study authors worldwide by The Case Center.

Article

Books to inspire, inform and entertain

From dealing with burnout and bullsh*t to the joys of friendship and climbing mountains, IMD professors offer a varied choice of summer reading material.

By Anand Narasimhan, Stefan Michel, Karl Schmedders, Robert Hooijberg, Susan Goldsworthy, Alyson Meister, Katharina Lange, Shlomo Ben-Hur and Sydney Goldsworthy

16 June 2022

Article

How consumers perceive “fair” price hikes

Raising prices in times of inflation, even when necessary, can be a bit tricky. It’s important to understand how your customers will react.

By Stefan Michel

29 March 2022

Article

Thomas Cook collapse: The seven signs it will happen to your business: How digital can take down a 178-year-old company

Thomas Cook’s journey ended yesterday. To make sure that your company does not face the same fate, assessing the seven factors that endanger your profit pool is a good first step toward a proactive strategic response.

By Stefan Michel

24 September 2019

Article

Apple Watch, the ‘toy’ that could destroy an industry: Bravado in the face of market disruption won’t necessarily halt it

“Swiss watchmakers are f**ked,” said Apple’s design chief, Jony Ive, around the time of the launch of the Apple Watch in September 2014. Since the launch of the Apple Watch, the awareness of many watchmakers (also in the luxury segment) towards sm…

By Chantal Stäuble, Lars Blöchlinger, Kristian Uwe Ćurković and Stefan Michel

03 November 2017

Contributing Faculty

IMD’s Breakthrough Program for Senior Executives is delivered to you by a world-class faculty of professors, to bring you the richest of real-world application and latest thought leadership. Meet some of the experts who will guide you to success:*

Howard Yu

LEGO® Professor of Management and Innovation

Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation. Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award, recogn…

Arnaud Chevallier

Professor of Strategy

Arnaud Chevallier is Professor of Strategy. He helps executives solve complex problems and make better decisions under uncertainty. His research, teaching and consulting draw on empirical findings from diverse disciplines to provide concrete tools that prepare executives to manage the strategic challenges they face in today’s dynamic global marke…

Heather Cairns-Lee

Affiliate Professor of Leadership and Communication

Heather Cairns-Lee is Affiliate Professor of Leadership and Communication. Her award-winning research and teaching focus on sensemaking in leaders and organizations, collaboration, authentic and effective communication and the creation of diverse, caring and inclusive cultures. She works to develop reflective and responsible leaders at all levels…

Karl Schmedders

Professor of Finance

Karl Schmedders is Professor of Finance. His research and teaching focuses on sustainability and the economics of climate change. He is therefore able to provide key insights on the transition risk arising from the shift to a greener economy and help companies face up to the challenges of potential asset degradation and increasing carbon prices. …

*Contributing faculty might change depending on the session.