Goutam Challagalla

Program Director

Goutam Challagalla is Professor of Marketing and Strategy.

Meet your Program Director

Goutam Challagalla focuses on how digital advances and sustainability concerns are impacting companies’ business strategies and approaches to marketing. Having helped companies to rethink their business models and build new capabilities in the face of the digital revolution, he is now helping to integrate into their strategy sustainability related challenges and opportunities.

Challagalla’s teaching, consulting and research highlight the different challenges facing companies as a result of digital and sustainability transformations. While digital advances require the development of new business models in order to become more effective or efficient, taking on sustainability goals means that organizations have to rethink their whole raison d’être and their relationship with all stakeholders.

In the field with Coesia

By Professor Goutam Challagalla and Valerie Keller-Birrer

Coesia’s new organizational structure, the enabler model, is a hybrid approach that allows global focus while giving each company independence and flexibility.

Corporate strategy and economic downturns

By Professor Goutam Challagalla and Professor Patrick Reinmoeller

The economic crisis caused by COVID-19 isn’t the first time in recent history that such a downturn has occurred. Companies can apply lessons learned from the past to secure their future.

Managing extreme uncertainty with agility

By Professor Goutam Challagalla and Professor Stéphane J. G. Girod

No company can do without agility in their long-term strategy. Yet how would you define agility in the business context? Or are you convinced it’s just a buzzword?

Driving growth in the time of crisis

By Professor Goutam Challagalla and Professor Mikolaj Jan Piskorski

How all the old business clichés – from making your customers number one to loving their problems – are more true now than ever before.