Five IMD professors have made it onto The Case Centre’s list of Top 50 Bestselling Case Authors for 2023/24.
The list includes Professor Emeritus of Marketing and Global Strategy Kamran Kashani (13th), Professor Emeritus of Strategy Peter Killing (14th), Professor of Strategy and Supply Chain Management Carlos Cordon (36th), Professor of Strategy and Marketing Stefan Michel (45th), and Professor Emeritus of Marketing Strategy Dominique Turpin (46th).
This is the ninth appearance on this list for Kashani and Killing, the sixth for Turpin, and the fourth for Cordon and Michel.
“The reason why these cases are popular is because they address current business dilemmas in the most compelling way – by putting the participant in the shoes of the decision maker,” shares Shell Professor of Global Leadership and Dean of Research Anand Narasimhan. “This sort of identification – termed ‘transference’ by psychologists – enables powerful rational as well as emotional learning.”
Kashani’s top bestselling cases include Nespresso: Strategy Reset for Growth: The Youth Market. Revised this year, he co-wrote it with Professor of Strategy and Marketing Goutam Challagalla. The case explores how Nespresso must rethink its strategy to attract younger coffee drinkers who will become the largest customer segment of the coffee market.
One of Killing’s popular case writing is his three-part case series, Nestlé’s GLOBE Program, that documents Chris Johnson’s leadership journey in managing the world’s largest SAP roll out.
Among Cordon’s bestselling cases is LEGO: Consolidating Distribution, co-written with IMD Professor of Operations Management Ralf Seifert and business researcher Edwin Wellian. The authors delve into Egil Moeller Nielsen’s internal challenge in implementing a bold plan of centralizing the company’s logistics during a critical period for the company.
Michel’s case Will ‘LinkedIn Learning’ Disrupt the Education Landscape? was one of his bestselling cases in 2023. The case examines LinkedIn’s strategic motivations behind the largest acquisition in history and the potential impact on the education sector.
Finally, Turpin’s case Heineken 2009: A Global, Glocal or Local Brand? is a notable achievement. Part B of this case series addresses the reasons the company decided to go with a global brand strategy.
For over 50 years, IMD’s faculty have made significant contributions to the Case Centre, earning the institution the distinction of holding the second-highest number of awards. In 2023, IMD reached a new record with over 233,000 cases sold globally.
Learn more about IMD’s case writing.
