Ten cases written by current and former IMD faculty have been named on The Case Centre’s annual bestselling list in the subject areas of Ethics & Social Responsibility, Finance, Accounting & Control, Marketing, and Strategy & General Management.
The list includes cases by Adjunct Professor of Leadership and Sustainability Professor Francisco Szekely, elea Professor of Social Innovation Vanina Farber, LEGO® Professor of Management and Innovation Howard Yu, former IMD professor Sandra Vandermerwe, Professor Emeritus of Marketing and Global Strategy Kamran Kashani, Professor of Strategy and Marketing Goutam Challagalla, Professor of Marketing and Strategy Frédéric Dalsace, Professor of Management Stefan Michel, and Professor Emeritus of Strategy Peter Killing.
“We at IMD are very happy about this recognition,” said Professor of Management and Dean of Faculty and Research Stefan Michel. “While each bestselling case has its own merits, collectively, it shows that we can engage students and executive education participants in meaningful conversations. We have access to global leaders as protagonists who do great things, and we can turn this into state-of-the-art pedagogy.”
The Case Centre’s bestselling cases in 2024 published by IMD are:
Ethics & Social Responsibility
- Patagonia’s Sustainability Strategy: Don’t Buy Our Products (Francisco Szekely/Zahir Dossa)
- Financing Change, Changing Finance: Should Triodos Invest in Tesla? (Vanina Farber/Maria Helena Jaen)
Finance, Accounting & Control
- Ping An: How a Chinese Insurance Firm Became a Tech Giant (A) (Howard Yu/Yunfei Feng/Anouk Lavoie Orlick)
Marketing
- Colgate-Palmolive: Cleopatra (Sandra Vandermerwe/J Carter Powis)
- Innovation and Renovation: The Nespresso Story (Kamran Kashani/Joyce Miller)
- Nespresso: Strategy Reset for Growth: The Youth Market (Kamran Kashani/ Goutam Challagalla)
- Value Selling at SKF Service (A): Tough Buyer Confronts Strategy (Kamran Kashani/Aimee DuBrule)
- Business Model Innovation: Michelin Fleet Solutions: From Selling Tires To Selling Kilometers (Wolfgang Ulaga/Frédéric Dalsace/Chloé Renault)
Strategy & General Management
- Will ‘LinkedIn Learning’ Disrupt the Education Landscape? (Stefan Michel/Maxim Kolesnik/Mario Perez/Dominik Reinhard)
- Nestlé’s GLOBE Program (A): The Early Months (Peter Killing)
The Case Centre (TCC) hosts the world’s largest and most diverse collection of management cases, articles, book chapters, and teaching materials, making it the premier go-to resource for business students. For more than 50 years, IMD’s faculty have written case studies that have proven to be a timeless tool for developing the leadership skills and capabilities of executives and students.
Find the full case collection here.
