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IMD business school for management and leadership courses

Case studies

IMD’s unique position at the intersection of business, practice, and academia, as well as its close interactions with top executives across a range of sectors, have continued to provide fertile ground for impactful and in-demand case writing.

The consistently high quality and global reputation of our case output led to another record volume of sales worldwide, with more than 233,000 cases sold. Last but not least, IMD has ranked in the top 5 worldwide in The Case Centre Impact Index 2023, a new global annual indicator that measures the reach and impact of organizations’ case writing.

Top business schools, universities, and companies from more than 120 countries bought 233,000 cases across the year. At the same time, our faculty produced 77 additional original cases and a wealth of support material, such as videos and presentations.

Awards and recognitions

IMD cases won awards and recognitions across the following international case writing competitions:

  • EFMD Case Writing Competition Award in the Responsible Leadership category. Carbon is the new calorie: Logitech’s carbon impact label to drive transparency in sustainability by Julia Binder and Heather Cairns-Lee
  • The Case Hub Case Writing Competition – first place in the General Competition stream. OCP: Liberating Energy to Create Sustainable Growth by Heather Cairns-Lee and Tawfik Jelassi
  • 2023 John Molson MBA International Case Writing Competition – third place. Celonis: Building a lean digital ecosystem by Carlos Cordon, Benoit F Leleux, Marc Chauvet

Five IMD faculty members were featured on The Case Centre’s bestselling case authors list, and eight IMD cases were on The Case Centre 2023 bestselling cases list.

Additionally, IMD ranked in the top five worldwide in The Case Centre Impact Index 2023, a new global annual indicator that measures the reach and impact of organizations’ case writing.