Bettina Büchel

Program Director

Professor of Strategy and Organization.

Meet your Program Director

Bettina Büchel has educated executives at multinational companies in Europe and Asia. She is also an active angel investor with a track record of successfully evaluating and investing in start-ups.

Strategic Agility: The Art of Piloting Initiatives

By Professors Bettina Büchel, Rhoda Davidson

In today’s increasingly volatile and uncertain environment, strategy execution is all about the speed of learning and making the right resource allocation decisions.

AI’s bias challenge

By Professor Bettina Büchel

We’ve known for some time that with Artificial Intelligence, there is a very real risk of reinforcing society’s gender equality problems. So, how does AI become biased and how to proceed in the meantime.

Achieving strategic agility: Why strategic planning needs to be revisited

By Professor Bettina Büchel

The question posed by many top executives is: How can we respond quickly to evolving market conditions while at the same time committing resources to long-term strategic initiatives in a cost-effective way?

Is agility the latest management fad? Or not?

By Professor Bettina Büchel

For those of us that have been in the world of business for a long time, once something gets this popular, it is healthy to be a little skeptical that the bubble might soon burst, and we’ll be on to the next new trend.

Execution and Change Fieldbook

By Professor Bettina Büchel

IMD Professor Bettina Büchel’s 12 guiding questions that are relevant during the implementation of strategic change