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    Strategic Thinking IMD online program Strategic Thinking IMD online program Strategic Thinking IMD online program
    Online program
    Strategic Thinking

    Become a better strategist

    Online program

    Strategic Thinking

    Become a better strategist

    Location
    Online
    Length
    8 weeks
    Fee
    CHF 2,950
    Next program starts
    17 February 2025
    Eligible for

    Online Executive Certificate

    Unlock your strategic mindset in just eight weeks

    In today’s dynamic business landscape, long-term planning no longer holds the key to success. The ever-accelerating pace of change demands a new strategic mindset from decision makers – one that embraces agility, flexibility, and adaptability.

    On IMD’s Strategic Thinking program, you will acquire the strategic skills to address today’s predominant business challenges, whether they involve new competitors, a sustainability agenda, or the assimilation of new technologies, such as artificial intelligence.

    You will start by exploring your most significant challenges. Then, you will learn how to evaluate trade-offs, and how to pin-point the best strategy for success. And finally, you will explore how to implement strategy through strategic initiatives and how to align your efforts with your organizational culture.

    The process of designing and implementing a successful strategy is not linear. At every step of the way, we are learning, and these new insights allow us to update and improve our strategy. You will work systematically through this process with feedback and interaction from your coach and discussions with your peers to help you to become a better, more reflective, and confident strategist.

    Strategize with precision

    Master the art of strategic thinking, guided by your Program Director, who will challenge you to ask, “What the heck is going on?”. Sharpen your ability to forge, compare, and implement alternative strategies and models, elevating your strategic acumen.

    Leverage insights for decision-making

    Enhance your skills for navigating from analysis to diagnosis and identify opportunities for competitive advantage.

    Design and communicate winning strategies

    Discover how to employ the Business Model Canvas to craft a winning value proposition and revenue growth model.

    Prioritize and align your strategy within your organization

    Learn how to focus on the must-win battles for strategic success – because organizations with too many priorities have no priorities.

    Always stay one step ahead

    Explore the importance of continuous learning and competitive landscaping in helping your organization become – and remain – agile and resilient.

    Discover the learning journey
    You and your class

    You are an aspiring executive taking over increasingly significant responsibilities, a driven manager or leader looking to fortify your strategic mindset, or an ambitious team striving to grow your strategy acumen together. You need to make astute strategic decisions and steer your business forward in a dynamic business environment.

    Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. They will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways, during and beyond your learning experience. Read more about the admission criteria.

    2023 class profile (average data)

    15

    Years of experience

    43

    Average age

    24

    Nationalities

    11

    Industries

    Assess your profile
    Information Session
    Join us on 28 January 2025

    Interested in an IMD online program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 08:00 (CET).

    Register now
    See all events
    Information Session

    Join us on 28 January 2025

    Interested in an IMD online program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 08:00 (CET).

    Register now
    See all events
    Inside the Strategic Thinking program
    Strategic Thinking program Stefan Michel
    Program Director Stefan Michel shares program highlights.
    What participants say about this program
    Helena Kovacs

    Project Manager, EPFL, Switzerland

    Expertly designed, executed, and with a high challenge mark, this was one of the most impactful skills programs I have undertaken in recent years. The program’s promise to ‘become a better strategist’ was fully realized, as I now find myself incorporating new tools and insights into my work. Interesting, engaging, and highly applicable.

    Eike Hufnagl

    Transaction Manager, HIAG Immobilien Schweiz AG, Switzerland

    The Strategic Thinking program was an exceptional learning experience. Through practical case studies and weekly assignments, I was introduced to tools and concepts for analyzing, diagnosing, and designing business models. The personalized coaching and interactive approach helped me to apply complex frameworks to my own professional context.

    Regis Combalbert

    International Regional Director EMEA, Zest Dental Solutions, Switzerland

    The Strategic Thinking program enabled me to analyze my business and develop my strategic moves step by step. The intense eight weeks empowered me to think about how to conduct an external strategic analysis, how to outpace my competitors, which disruptive innovations are needed, and which strategic initiatives should be pursued.

    Susann Bhatti

    Business Manager/Chief of Staff, Wealth Management Europe International, UBS AG

    The program follows a very practical and structured approach, which helped me analyze my business problem and develop my strategic concept step by step. I acquired a new tool set. For executives, who look for learning opportunities to complement their skills, while staying full speed on their jobs, this program may have the answer.

    Valentina Tesic

    Business Analyst, International Committee of the Red Cross, Serbia

    The course is very well structured, with a lot of practical examples to reflect the theory. Communication with my coach was great, and I liked the flexibility.

    At its very core, a strategy is searching for the best fit between the external environment and the internal resources and capabilities.

    Read more

    Stefan Michel Program Director
    The IMD difference

    Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.

    Access to thought leadership

    Programs designed and taught by IMD faculty, world-renowned experts in their fields.

    Personalized expert coaching

    One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

    Interaction with peers

    Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

    Bite-sized knowledge

    Micro-learning focused on improved knowledge retention and actionable insights.

    Applied learning for real impact

    Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

    Next start & fee

    Length: 8 weeks (4-6 hours per week)
    Application deadline closes 7 days before the session starts.

    Dates
    17 Feb – 13 Apr 2025
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    Dates
    5 May – 29 Jun 2025
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    Dates
    25 Aug – 19 Oct 2025
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    Dates
    20 Oct – 14 Dec 2025
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    See admission information
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    Choose between three learning tracks – Leadership, Strategy, and Digital Acceleration – to take charge of your growth and drive your executive career to new heights. Start your journey today!

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