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Ralf Seifert

Program Director

Ralf Seifert is a Professor of Operations Management, specializing in supply chain and digital transformation.

Ralf Seifert

Program Director

Ralf Seifert is a Professor of Operations Management, specializing in supply chain and digital transformation.

Meet your Program Director

Ralf Seifert’s primary research and teaching interests are operations management, supply chain strategy, and digital transformation. His work lies at the heart of one of the most important topics currently facing organizations as supply chains come under strain due to multiple global changes. He has also worked on industry analysis, competitive strategy, and new venture formation.

Article

How a new approach to demand planning can redefine success

Demand Planning Key Performance Indicators (KPIs) are frequently criticized for being too complex or irrelevant. However, an emerging approach is gaining popularity: evaluating the effectiveness of the planning process itself, rather than just the…

By Ralf W. Seifert, Richard Markoff and Matthew Spooner

05 August 2024

Article

How AI could help navigate complex trade rules and save billions on tariffs

The sheer complexity of trade regulation and the risk of non-compliance mean companies are missing out on billions in tariff savings from Free Trade Arrangements (FTA) in their global supply chains. New AI tools can help remove some of the barrier…

By Ralf W. Seifert and Philip Sieber-Gasser

04 July 2024

Article

The challenges of using true demand through the supply chain

Looking at previous customer purchase data might seem like an obvious source of information upon which to base your forecasts. But it’s not quite as straightforward as you’d think.

By Ralf W. Seifert and Richard Markoff

03 April 2024

Article

Beyond the hype cycle: GenAI use cases in supply chain planning

How can businesses employ large language models in supply chain management?

By Ralf W. Seifert, Alberto Fabregat and Srinath Goud Vanga

14 March 2024

Contributing Faculty

Our Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials, and content in all IMD programs.

Carlos Cordon

Professor of Strategy and Supply Chain Management

Cordon’s areas of expertise are supply chain management, digital, value chains, digital lean and process management, all of which are particularly relevant topics in the context of the supply chain challenges that businesses are facing. His research and teaching are currently focused on the reconfiguration of supply chains in the face of persistent disruptions, how supply chains are driving revenue, reshoring and onshoring, and digital strategies.