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IMD Creating Value in the Circular Economy - Sustainability Program IMD Creating Value in the Circular Economy - Sustainability Program IMD Creating Value in the Circular Economy - Sustainability Program
Blended program
Creating Value in the Circular Economy

Drive long-term growth and business resilience through circularity

Blended program

Creating Value in the Circular Economy

Drive long-term growth and business resilience through circularity

Length
2.5 days on campus plus 15 hours liVe virtual & online
Fee
CHF 5,900
Next program starts
01 April 2025

Future-proof your business with a more efficient, resilient, and profitable business model

In a world dominated by traditional linear value chains, the ‘take, make, waste’ approach is reaching its limitations. Dwindling resources, fragile supply chains, and increasing regulatory pressure underscore the imperative to decouple growth from resource extraction and shift towards a more sustainable, circular future. However, many businesses struggle to unlock the economic value of circularity and its potential for gaining a sustainable competitive edge at significant scale.

IMD’s Creating Value in the Circular Economy program translates the theoretical promise of the circular economy into tangible and actionable business opportunities. You will learn how to leverage circular principles to create a more resilient, regenerative, and competitive business model. The program goes beyond theory, delving into practical aspects such as organizational design, technology utilization, and the critical role of ecosystem thinking in implementing circular business models. From rethinking the notion of waste to preserving material value, you will explore strategic circular opportunities across your entire value chain.  

Throughout the program, you will apply your insights to practical assignments, worksheets, and an implementation project, ensuring that you are equipped with the knowledge and tools to drive greater business resilience, more efficient use of resources, and continued growth.

Master circularity fundamentals

Dive into the core principles of the circular economy – closing the loop, preserving material value, and contributing positively to nature’s regeneration.

Explore innovative business models

Uncover five business model archetypes that integrate positive environmental impact with profitable economic value and discover compelling success stories.

Lead customer-centric innovation

Learn how to identify, evaluate, and harness circular innovation opportunities that keep the customer at their core.

Shape your ecosystem

Reimagine your value chain, recognizing the vital role of suppliers, producers, competitors, and government in driving your sustainable transformation.

Champion your transformation

Craft your own circular transformation journey and leverage key enablers such as data and technology, strategic partnerships, and organizational design to turn your circular economy vision into a tangible reality.

You and your class

You are an experienced team leader or senior manager, sustainability specialist, supply chain professional, innovation manager,  investor, or entrepreneur, eager to deepen your practical understanding of circular economy principles and gain insights into circular strategies for unlocking new value pools and enhancing supply chain resilience.

Join a diverse community of leaders and change-makers committed to steering sustainable transformations.   

Typical participant profiles include: Supply Chain Officer, Marketing or Sales Manager, Innovation Manager, Product Manager, Design Engineer, Research and Development Manager, Sustainability Consultant, Entrepreneur.

Information Session
Join us on 16 January 2025

Interested in an IMD sustainable business program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 12:00 (CET).

Information Session

Join us on 16 January 2025

Interested in an IMD sustainable business program? Don’t miss this opportunity to get all your questions answered by our Program Advisors at 12:00 (CET).

What participants say about this program
Creating Value in the Circular Economy participant Satu Vorma
Satu Vorma

CEO, Business Consultant, Vorma Consulting Oy, Finland

It provided practical tools

The program provided practical tools that I could immediately apply in my work to promote circular economy practices. The teaching brilliantly combined business impact and sustainability perspectives, offering fresh insights. The expertise of the faculty and the diversity of participants made the learning experience both inspiring and profound. I highly recommend this program to anyone looking to leverage the circular economy in their business.

Creating Value in the Circular Economy participant Camille Equios Mercier
Camille Equios Mercier

Director, Head of PWS New Marketing Initiatives, Logitech, Switzerland

It was a game-changer for me

The Creating Value in a Circular Economy program was a game-changer for me. It goes beyond theory and provides tangible, actionable steps to turn your circular vision into reality. The engaging guest speakers and inspiring group discussions, filled with experience sharing, were true highlights. This program has the power to transform how you think about circular business models and approach a sustainable future, regardless of your role.

Connect, reflect, be inspired

This program is a step towards IMD’s Executive Certificate in Sustainable Business. If you choose to continue your journey and earn the certificate, you will join IMD’s TOGETHER community, a solid network of leaders committed to creating a sustainable future.

Your learning journey

Embark on a comprehensive journey, combining interactive group discussions, case studies, and practical assignments for a holistic learning experience, all designed for maximum impact on your professional growth.

Module 1
LiVe virtual and online
Principles of the circular economy
  • Embark on your learning journey.
  • Master the fundamentals of the circular economy.
  • Understand your emerging future context and how to identify signals for change.
  • Start your individual project by assessing linear inefficiencies within your organization.
Module 2
On campus, 2.5 days
Circular business models
  • Formulate a compelling circular vision using the Future Back method.
  • Explore the five archetypes of circular business and discover how to identify circular business opportunities.
  • Delve into case examples that introduce you to the business model archetypes and demonstrate the viability of sustainable and prosperous business models.
  • Evaluate your circular opportunities using the Three Horizons framework.
Module 3
LiVe virtual and online
Implement and manage your circular business transformation
  • Learn how to manage your circular business transformation across three horizons.
  • Develop an actionable implementation plan, from evaluating readiness to fostering an innovation culture.
  • Discover how to identify and leverage key enablers for the success of your circular transition.
  • Understand the pivotal role of your ecosystem and learn how to build a community of support.
Immersive experience

Your IMD learning experience will seamlessly combine real-time liVe virtual, on-demand online, and in-person engagement, designed to deliver maximum impact on your development. 

Tailored to your busy schedule

The program is thoughtfully designed to accommodate your demanding schedule blending a  limited on-campus commitment (2.5 days) with engaging, technology-mediated interactions.

Community of peers

Forge connections with like-minded global peers tackling similar challenges and united in pursuing sustainability excellence. 

Detailed schedule 2024

  • Module 1 (liVe & online)
  • Module 2 (on campus)
  • Module 3 (liVe & online)
  • Principles of the circular economy

    Dates: 29 August – 5 September 2024 (liVe virtual & online)

    • 29 August 2024, 13:00-15:00 CEST (liVe)
    • 5 September 2024, 13:00-15:00 CEST (liVe)
    • Additional online engagement (self-paced)

    Circular business models

    Dates: 11-13 September 2024 (on campus)

    • Start time: 11 September 2024, 13:00 CEST
    • End time: 13 September 2024, 17:00 CEST

    Implement and manage your circular business transformation

    Dates: 16-26 September 2024 (live virtual & online)

    • 19 September 2024, 13:00-15:00 CEST (liVe)
    • 24 September 2024, 13:00-15:00 CEST (liVe)
    • 26 September 2024, 13:00-15:00 CEST (liVe)
    • Additional online engagement (self-paced)

    It’s time for companies to embrace the circular economy paradigm. It’s a shift from merely keeping your ‘license to operate’ to securing your ‘license to innovate.’ This entails cultivating revolutionary business models that reimagine waste as a strategic asset.

    Read more

    Julia Binder Program Director
    Debunking circular economy myths

    Program Director Julia Binder helps debunk common myths and reveals the realities of implementing circular economy principles.

    Myth 1: Our industry is too complex and resource-intensive to go circular.

    Reality: Every industry has its unique challenges, but circularity isn’t a one-size-fits-all solution—it’s about finding tailored strategies. Many complex industries, like aerospace or electronics, have successfully implemented circular practices by focusing on modular design, recycling, and remanufacturing. By breaking down the complexity into manageable parts and collaborating with experts, industries can develop circular models that fit their specific needs and constraints.

    Myth 2: Circularity only applies to consumer products, not heavy industries or manufacturing.

    Reality: Circular principles are highly applicable across all sectors, including heavy industries and manufacturing. For instance, steel and cement industries are exploring circular approaches by reusing waste materials and improving efficiency in resource use. Circularity in these industries often involves innovations in material recovery, energy efficiency, and lifecycle management, proving that no sector is inherently unsuitable for circular practices.

    Myth 3: Implementing circular practices will significantly increase costs and reduce competitiveness.

    Reality: While there may be upfront investments, circular practices can lead to long-term cost savings and competitive advantages. By reducing waste, improving resource efficiency, and creating new revenue streams through recycling and remanufacturing, businesses can lower operational costs and tap into new markets. Many companies have found that the savings from reduced material costs and increased efficiency outweigh the initial investments, leading to improved profitability and market position.

    Myth 4: Circularity requires a complete overhaul of our existing business model.

    Reality: Transitioning to circularity doesn’t necessarily mean starting from scratch. Many businesses integrate circular principles incrementally. For example, a company might begin by improving product durability, then expand to offering take-back services, and later move towards creating fully closed-loop systems. Gradual changes can build momentum and demonstrate value without disrupting existing operations.

    Myth 5: Circular economy practices are too niche and won’t have a significant impact on the broader economy.

    Reality: The circular economy has the potential to influence entire sectors and drive systemic change. As more companies adopt circular practices, it can create a ripple effect that encourages others to follow suit and shifts market dynamics. By promoting sustainability, reducing waste, and enhancing resource efficiency, circularity can contribute to broader economic and environmental goals, including job creation and reduced carbon emissions.

    Faculty publications
    Next start & fee

    Length: 2.5 days on campus, 10 hours liVe virtual, 5 hours online.

    Dates
    1 Apr – 20 May 2025
    Location
    Blended
    Length
    2.5 days on campus plus 15 hours liVe virtual & online
    Price
    CHF 5,900
    Dates
    4 Nov – 9 Dec 2025
    Location
    Blended
    Length
    2.5 days on campus plus 15 hours liVe virtual & online
    Price
    CHF 5,900

    Tuition, teaching materials, and lunch are included.
    All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
    IMD reserves the right to modify the program dates, location, and fee at any time.

    One step closer to joining IMD alumni network

    Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

    130k+ alumni

    Networking

    250+ events per year

    Communities

    50+ clubs worldwide

    Resources

    IMD Executive Certificate in Sustainable Business IMD Executive Certificate in Sustainable Business IMD Executive Certificate in Sustainable Business
    Executive Certificate in Sustainable Business

    Accelerate your impact and be recognized for your mastery of sustainable business practices.

    Executive Certificate in Sustainable Business

    Accelerate your impact and be recognized for your mastery of sustainable business practices.