The Case Center has just released a list of their most popular cases from 2017. The list includes the top fifteen best-selling cases in each of the ten major subject areas.
IMD authored cases accounted for 4 of the 15 cases in the Marketing category and 1 in the production and operations management category.
Marketing
IMD-5-0373-JP COLGATE-PALMOLIVE: CLEOPATRA
IMD-5-0790 REINVENTING NESPRESSO? THE CHALLENGES OF A MARKET LEADER UNDER ATTACK
IMD-5-0751 VALUE SELLING AT SKF SERVICE (A): TOUGH BUYER CONFRONTS STRATEGY
IMD-5-0702 XIAMETER: THE PAST AND FUTURE OF A ‘DISRUPTIVE INNOVATION’
Production and Operations Management
IMD-6-0322 OCADO: A SUCCESSFUL ONLINE GROCERY BUSINESS MODEL?
“This is an excellent achievement given that cases are an important pedagogical tool for our environment, which is the real world of executives,” said Anand Narasimhan, Professor and Dean of Research and Development at IMD.
The Case Centre is the most prestigious case method resource for business education worldwide. It holds the world’s largest and most diverse collection of management cases, articles, book chapters and teaching materials.
Read more about IMD cases and thought leadership.
