IMD business school for management and leadership courses

In late 2023, when the management team at the consumer packaged goods company Reckitt considered adopting gen AI, potential use cases spanned the business—from drafting presentations to delivering customer support to optimizing procurement contracts. Many of the use cases guaranteed time savings and an immediate return on investment, but they ap…

Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primarily of aging consumers, is likely to decline in the medium to long term. To compensate for the certain shortfall, the company needs to attract young coffee drinkers among Millennials and Generation Z, …

The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Russia/CIS from one of the poorest performers to the new standard within the Group. The initiatives included pioneering the rollout and implementation…

This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare – a division of General Electric Company – in India. It follows the development of Lullaby Warmer Prime, an infant warmer that was designed, manufactured and commercialized by the Maternal Infant…

This book is a vindication of Europe. It challenges the view of Europe as a tired, overregulated continent, arguing instead that Europe has emerged from decades of crisis—financial turmoil, Brexit, COVID-19, war in Ukraine—as a resilient, reformed, and quietly successful model of governance and society. While the world often focuses on the rival…

The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…

In September 2024, Starbucks’ then-CEO was abruptly fired after 17 months in the role; the decision followed three quarterly drops in consumer traffic and declining operating revenues. The board then turned to Brian Niccol, a veteran fast-food company executive. Niccol was deemed highly qualified due to his turnaround of two fast-food chains, Ch…

Founded in 1996, Rustomjee Group real estate developers has developed into a notable player and a well-known brand in the Mumbai Metropolitan Region (MMR). The case examines two flagship concepts – “Childhoods Available” and “My Spaces” – and sheds light on how Rustomjee Group has managed to achieve differentiation while catering to two distinct…

Founded in 1996, Rustomjee Group real estate developers has developed into a notable player and a well-known brand in the Mumbai Metropolitan Region (MMR). The case examines two flagship concepts – “Childhoods Available” and “My Spaces” – and sheds light on how Rustomjee Group has managed to achieve differentiation while catering to two distinct…

Hong Kong Broadband Network (HKBN) charted a success story starting out as the smallest new entrant in Hong Kong’s highly competitive telecom industry in 1999 and went on to become the second largest provider of residential broadband within 10 years. State-of-the-art fiber network infrastructure allowed HKBN to offer high-quality high-speed tele…

This technical note introduces a framework for understanding why effective leaders sometimes act in ways that undermine their own goals. Moving beyond traditional style models that treat leaders as relatively consistent, the note presents ‘leadership modes’ – coherent states defined by configurations of Affects, Behaviors, Cognitions and Desires…

This technical note presents the Flywheel Portfolio Framework, a systematic approach for diagnosing and managing the reinforcing cycles that drive organizational performance. Building on Jim Collins’s flywheel concept from Good to Great, the framework extends beyond single-flywheel models to address the reality that businesses operate through mu…

For decades, venture capital operated on a predictable timeline: invest early, build companies over a ten to twelve-year fund lifecycle, and return capital to limited partners through IPO or acquisition. That model has come under sustained pressure. In the United States, over 40% of active unicorns raised their first venture round more than a de…

“I am done. I feel like staying in bed until the next holiday” a leader said to me last month, slumping into his chair at the end of a long meeting. “And it pains me, because my example is needed more than ever.” Over the past year, I have heard variations of this sentiment from dozens of public and private sector leaders across industries and g…

European SMEs’ relief following the adoption of the EU’s Omnibus package may be misplaced. While their direct sustainability reporting obligations narrow, indirect obligations, contractual requirements, and greenwashing risks intensify. The truth is that there remain pressing reasons for SMEs to build sustainability data infrastructure, and do i…

When fast-fashion giant Shein moved its headquarters to Singapore in 2022, the shift was widely seen as an attempt to distance the company from rising US-China tensions. The group presented itself as Singapore-based as it prepared for stock market listings in New York and later London. But those plans stalled after it failed to secure approval f…

First published 250 years ago, The Wealth of Nations remains a cornerstone of economic thought. Adam Smith’s treatise on free trade is still highly relevant for today’s fracturing global economy, argues Stefan Michel

Once in pole position on the grid, Atlassian Williams F1 Team is rebuilding its competitive advantage. In conversation with Susan Goldsworthy, the company’s Chief Human Resources Officer, Ann Perrins, explains how people