IMD business school for management and leadership courses
In late 2023, when the management team at the consumer packaged goods company Reckitt considered adopting gen AI, potential use cases spanned the business—from drafting presentations to delivering customer support to optimizing procurement contracts. Many of the use cases guaranteed time savings and an immediate return on investment, but they ap…
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Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primarily of aging consumers, is likely to decline in the medium to long term. To compensate for the certain shortfall, the company needs to attract young coffee drinkers among Millennials and Generation Z, …
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The case series is based on extensive interviews with key executives at adidas Russia/CIS in charge of implementing the radical IT, supply chain and omnichannel initiatives that transformed adidas Russia/CIS from one of the poorest performers to the new standard within the Group. The initiatives included pioneering the rollout and implementation…
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This three-part case series examines the marketing challenge encountered by a leading medical technology manufacturer, General Electric (GE) Healthcare – a division of General Electric Company – in India. It follows the development of Lullaby Warmer Prime, an infant warmer that was designed, manufactured and commercialized by the Maternal Infant…
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The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…
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This case provides the opportunity to perform a real, but simplified, ESG research analysis and portfolio investment decision from the perspective of an impact investor. It was designed using Triodos Investment Management (Triodos) and three well-known (possibly controversial) companies, Yamaha Corporation, Tesla and Philip Morris International …
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This paper investigates why firms facing identical carbon-pricing incentives exhibit heterogeneous decarbonization trajectories. We address this question through a theoretical framework that conceptualizes national institutional quality and innovation-system capabilities as boundary conditions that shape firms’ adjustment capacity under emission…
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Recent US-Cambodia and US-Malaysia trade agreements include ‘poison pills’ echoing an earlier precedent, United States-Mexico-Canada Agreement (USMCA). For trading partners navigating intensifying US-China geopolitical rivalry, these provisions complicate hedging strategies. In practice, the bite of these provisions may be less than their formal…
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This article examines the role of businesses and managers in driving sustainable development, with a focus on family firms. Drawing on the mixed gamble perspective, we compare the progress of family and non-family firms toward achieving SDG 7 (affordable and clean energy). We develop a framework that illustrates how ownership, management structu…
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Sustainability challenges require collective action (CA) among diverse stakeholders, yet current management scholarship on CA remains theoretically fragmented. Through a comprehensive review and inductive analysis of 140 peer-reviewed management articles at the intersection of CA and sustainability, we highlight three complementary lenses that m…
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How do individuals evaluate their capacity to contribute to positive social change when choosing careers? Drawing on construal level and prosocial motivation theories, we examine how contact with social issues and potential beneficiaries shapes individuals’ self-evaluations, and how these self-evaluations influence their social entrepreneurial a…
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We investigate family CEO birth order as an antecedent of family firms’ CSR behavior. Despite psychology literature recognizing it as a key predictor of individual behavior, birth order has been largely neglected in management research. Drawing on behavioral economics and evolutionary psychology—specifically, the Family Niche Model—we identify e…
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Pang Dong Lai (PDL) is a regional Chinese supermarket chain that generated an astonishing $3.27 billion in revenue in 2025 with only 14 stores, vastly outperforming national and global giants in per-store efficiency. In a retail landscape defined by fierce competition and razor-thin margins, PDL’s success stems from a radical, people-first opera…
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The case study explores the first phase of ABB’s 2018 to 2024 transformation journey as it tackled longstanding challenges: financial underperformance, declining market confidence and inefficiencies in its complex matrix structure. To streamline operations, CEO Ulrich Spiesshofer initiated a restructuring of its main business areas in 2018, incl…
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Set in 2024, the case describes the trajectory of Nike’s success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, with a focus on direct channels and a suite of apps. However, direct-to-consumer (DTC) sales failed to …
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This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-up KYX. UrbanLuxe represents an old-school company selling a classic portfolio mainly via traditiona…
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This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the criminal conviction of its celebrated founder, Elizabeth Holmes. Case B explains Theranos’s eventual collapse and highlights how the board contributed to a culture of deception within the company.
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Shenzhen Power-Solution (SPS), founded in 2009 in China as an entrepreneurial venture, disrupted traditional lighting markets in African villages with its flagship product, Candles Killer. This solar lamp, priced under $5, replaces hazardous kerosene lamps and has an optimized design (9 components, water-bottle stands). The candles killer solar …
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Discover how the long arc of leadership challenges short-term thinking, as 123 executives reveal a growing gap between values and rewards.
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SpaceX IPO signals future readiness shift to asset-heavy, vertically integrated strategies to control critical technologies, boost resilience, and accelerate innovation.
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The Career Canvas helps professionals navigate a 60-year working life with nine strategic career moves beyond the traditional ladder.
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Explore how weak signals, geopolitical shifts, and climate strategy shape tomorrow’s leadership. Learn horizon scanning and scenario planning with Florence Gaub
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Discover how a structured workflow can tame AI’s rogue agents, ensuring transparency, cost control, and data privacy in enterprise AI applications.
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In the AI era, culling entry-level roles threatens future leaders. Use this practical checklist to protect your entry-level leadership pipeline.
Research Information & Knowledge Hub for additional information on IMD publications
Discover how the long arc of leadership challenges short-term thinking, as 123 executives reveal a growing gap between values and rewards.
Research Information & Knowledge Hub for additional information on IMD publications
SpaceX IPO signals future readiness shift to asset-heavy, vertically integrated strategies to control critical technologies, boost resilience, and accelerate innovation.
Research Information & Knowledge Hub for additional information on IMD publications
The Career Canvas helps professionals navigate a 60-year working life with nine strategic career moves beyond the traditional ladder.
Research Information & Knowledge Hub for additional information on IMD publications
Explore how weak signals, geopolitical shifts, and climate strategy shape tomorrow’s leadership. Learn horizon scanning and scenario planning with Florence Gaub
Research Information & Knowledge Hub for additional information on IMD publications
Discover how a structured workflow can tame AI’s rogue agents, ensuring transparency, cost control, and data privacy in enterprise AI applications.
Research Information & Knowledge Hub for additional information on IMD publications
In the AI era, culling entry-level roles threatens future leaders. Use this practical checklist to protect your entry-level leadership pipeline.
Research Information & Knowledge Hub for additional information on IMD publications
When the world’s cities compete for talent, innovation, and investment, intelligence—not size—determines who wins. The Smart City Playbook is a fascinating journey into the front lines of urban transformation, written by Arturo Bris, one of the world’s foremost experts on competitiveness and Director of the IMD World Competitiveness Center in La…
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The explosion of generative AI has sparked a wave of case studies showing how quickly and profoundly it is transforming businesses. Yet most of these use cases still apply the technology to enhancing existing systems. This book makes the case for why business leaders must revisit the fundamentals of generative AI and look beyond short-term, tact…
Research Information & Knowledge Hub for additional information on IMD publications
The State of Globalisation brings together leading economists to examine how technology, policy, and geopolitics are simultaneously reshaping the global economy in unprecedented ways. Far from marking a simple retreat, today’s divergent forces are transforming cross-border trade, investment, and supply chains, generating both new risks of fragme…
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The IMD World Competitiveness Ranking (WCR) is a renowned tool for assessing the competitiveness of economies worldwide. This year, IMD’s World Competitiveness Center (WCC) has expanded its scope to include Kenya, Namibia, and Oman. This year’s ranking highlights that government efficiency is key to fighting social divides and keeping economies …
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Have you ever wondered why AI and sustainability seem so promising, yet so often fail to take off inside traditional companies? Or why, despite their potential synergy, AI and sustainability are so rarely pursued together? Too often, companies treat AI and sustainability as separate tracks, believing it’s simpler to manage change that way. But t…
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The Great Trade Hack by Richard Baldwin explains how Trump’s 2025 tariff blitz wasn’t economic strategy. It was grievance politics. Tariffs, Baldwin shows, are political placebos that won’t fix the U.S. economy but could fracture the global trade system. Blending sharp analysis with policy insight, he maps out three futures for world trade and u…
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