IMD business school for management and leadership courses

Awards & Honors
Case Study
Not so black and white: Grupo Inca’s black alpaca dilemma (A)

Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regarding the conservation and commercialization of black alpaca fiber. Historically, black alpacas were as common as their lighter-colored counterparts, but market preferences drove them to near extinction…

Social Innovation Business Ethics Sustainability
The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang
Case reference: IMD-7-2609, © 2024
Not so black and white: Grupo Inca’s black alpaca dilemma (A)
By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
Case reference: IMD-7-2609 ©2024
Summary
Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regarding the conservation and commercialization of black alpaca fiber. Historically, black alpacas were as common as their lighter-colored counterparts, but market preferences drove them to near extinction…
The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
Reference IMD-7-2609
Copyright ©2024
Copyright owner IMD Copyright
Organization Grupo Inca
Industry Manufacturing, Textile
Available Languages English
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Case Study
AMAG: Creating its own future in a disrupted automotive industry

AMAG is Switzerland’s premier automotive retail and service company, holding exclusive rights to import Volkswagen Group car brands such as Audi, Volkswagen, Skoda, Cupra and Seat. In 2022 AMAG had 7,300 employees and a revenue of CHF 4.4 billion. The electrification of the automotive industry and the introduction of the agency model by the Volk…

Strategy Business Transformation
The Case Centre Awards and Competitions Winner 2025 – Outstanding Case Writer
By Stefan Michel, Daniel Gerber, Vikas Munjal, David Rivière, Stephan Thalmann and Esther Lind
Case reference: IMD-7-2498, © 2023
AMAG: Creating its own future in a disrupted automotive industry
By Stefan Michel Daniel Gerber Vikas Munjal David Rivière Stephan Thalmann and Esther Lind
Case reference: IMD-7-2498 ©2023
Summary
AMAG is Switzerland’s premier automotive retail and service company, holding exclusive rights to import Volkswagen Group car brands such as Audi, Volkswagen, Skoda, Cupra and Seat. In 2022 AMAG had 7,300 employees and a revenue of CHF 4.4 billion. The electrification of the automotive industry and the introduction of the agency model by the Volk…
The Case Centre Awards and Competitions Winner 2025 – Outstanding Case Writer
Reference IMD-7-2498
Copyright ©2023
Copyright owner IMD Copyright
Organization AMAG Group
Industry Automotive
Available Languages English
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Professors honored by The Case Centre among the top 50 best-selling case authors (2023/2024)
Kamran Kashani
Kamran Kashani
Emeritus Professor
Peter Killing
Peter Killing
Emeritus Professor
Dominique Turpin
Dominique Turpin
Emeritus Professor
Stefan Michel
Stefan Michel
Professor
Carlos Cordon
Carlos Cordon
Professor
Case Study
Nespresso: Strategy reset for growth: The youth market

Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primarily of aging consumers, is likely to decline in the medium to long term. To compensate for the certain shortfall, the company needs to attract young coffee drinkers among Millennials and Generation Z, …

Marketing Strategy Sustainability
The Case Centre Awards and Competitions Winner 2025 – Overall Award
By Kamran Kashani and Goutam Challagalla
Case reference: IMD-7-2479, © 2023
Nespresso: Strategy reset for growth: The youth market
By Kamran Kashani and Goutam Challagalla
Case reference: IMD-7-2479 ©2023
Summary
Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primarily of aging consumers, is likely to decline in the medium to long term. To compensate for the certain shortfall, the company needs to attract young coffee drinkers among Millennials and Generation Z, …
The Case Centre Awards and Competitions Winner 2025 – Overall Award
Reference IMD-7-2479
Copyright ©2023
Copyright owner IMD Copyright
Organization Nespresso
Industry Consumer Goods, Coffee
Available Languages English
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Case Study
Future-proofing HEINEKEN: The EverGreen strategy

Dolf van den Brink, CEO of HEINEKEN, left the company’s global headquarters in Amsterdam for a company retreat. Over the next three days, the entire executive team would gather to discuss the company’s future. The preliminary results for 2022, presented during the recent two-day Capital Markets Event, were positive, and the company’s progress on…

Digital Disruption Sustainability Global Business Leadership Strategy
The Case Centre Awards and Competitions 2025 – Strategy and General Management Category Award
Best-selling Case Study
By Niccolò Pisani and Inès Augier
Case reference: IMD-7-2423, © 2023
Future-proofing HEINEKEN: The EverGreen strategy
By Niccolò Pisani and Inès Augier
Case reference: IMD-7-2423 ©2023
Summary
Dolf van den Brink, CEO of HEINEKEN, left the company’s global headquarters in Amsterdam for a company retreat. Over the next three days, the entire executive team would gather to discuss the company’s future. The preliminary results for 2022, presented during the recent two-day Capital Markets Event, were positive, and the company’s progress on…
The Case Centre Awards and Competitions 2025 – Strategy and General Management Category Award
Best-selling Case Study
Reference IMD-7-2423
Copyright ©2023
Copyright owner IMD Copyright
Organization HEINEKEN
Industry Consumer Goods, Beer
Available Languages English
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Article
Sight unseen: The visibility paradox of entrepreneurship in an informal economy

In many informal economies, entrepreneurs face a visibility paradox: increasing visibility to resource-granting stakeholders simultaneously increases exposure to resource-extracting stakeholders. To investigate this phenomenon, we leverage a unique, hand-collected, small-area census dataset of firms in the township of Delft in Cape Town, South A…

Entrepreneurship
2024 Best Paper Award – Journal of Business Venturing / Lazaridis Institute
By Robert S. Nason, Siddharth Vedula, Joel Bothello, Sophie Bacq and Andrew Charman
in Journal of Business Venturing
March 2024, vol. 39, no. 2, 106364, https://doi.org/10.1016/j.jbusvent.2023.106364
Sight unseen: The visibility paradox of entrepreneurship in an informal economy
By Robert S. Nason Siddharth Vedula Joel Bothello Sophie Bacq and Andrew Charman
in Journal of Business Venturing March 2024, vol. 39, no. 2, 106364, https://doi.org/10.1016/j.jbusvent.2023.106364
Summary
In many informal economies, entrepreneurs face a visibility paradox: increasing visibility to resource-granting stakeholders simultaneously increases exposure to resource-extracting stakeholders. To investigate this phenomenon, we leverage a unique, hand-collected, small-area census dataset of firms in the township of Delft in Cape Town, South A…
2024 Best Paper Award – Journal of Business Venturing / Lazaridis Institute
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Book
Your strategy needs a strategy: How to choose and execute the right approach

You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win–or forget about a sustainable competiti…

Strategy Leadership General Management
Featured in BookAuthority’s list of the best business strategy audiobooks of all time
By Martin Reeves, Knut Bjarne Haanaes and Janmejaya Sinha
Published by Harvard Business Review Press, © 2015
Your strategy needs a strategy: How to choose and execute the right approach
By Martin Reeves Knut Bjarne Haanaes and Janmejaya Sinha
Published by Harvard Business Review Press ©2015
Summary
You think you have a winning strategy. But do you? Executives are bombarded with bestselling ideas and best practices for achieving competitive advantage, but many of these ideas and practices contradict each other. Should you aim to be big or fast? Should you create a blue ocean, be adaptive, play to win–or forget about a sustainable competiti…
Featured in BookAuthority’s list of the best business strategy audiobooks of all time
Copyright ©2015
Available Languages English
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Article
Family control, political risk and employment security: A cross-national study

Combining insights from the socioemotional wealth and institutional perspectives, we hypothesize that firms controlled by families offer greater job security to employees relative to non-family firms, and this positive employment effect is amplified in riskier institutional environments around the world. Using an unbalanced panel of 3181 listed …

Family Business
Journal of Management Studies Top Cited Article Award
By Luis R. Gomez-Mejia, Maria J. Sanchez-Bueno, Ivan Miroshnychenko, Robert M. Wiseman, Fernando Muñoz-Bullón and Alfredo De Massis
in Journal of Management Studies
September 2024, vol. 61, no. 6, pp. 2338-2372, https://doi.org/10.1111/joms.12970
Family control, political risk and employment security: A cross-national study
By Luis R. Gomez-Mejia Maria J. Sanchez-Bueno Ivan Miroshnychenko Robert M. Wiseman Fernando Muñoz-Bullón and Alfredo De Massis
in Journal of Management Studies September 2024, vol. 61, no. 6, pp. 2338-2372, https://doi.org/10.1111/joms.12970
Summary
Combining insights from the socioemotional wealth and institutional perspectives, we hypothesize that firms controlled by families offer greater job security to employees relative to non-family firms, and this positive employment effect is amplified in riskier institutional environments around the world. Using an unbalanced panel of 3181 listed …
Journal of Management Studies Top Cited Article Award
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Case Study
bKash: Financial technology innovation for emerging markets

The founder of bKash Limited (bKash), a successful mobile financial services (MFS) model pioneered in Bangladesh, built the company from scratch, targeting services at the lower socioeconomic segment of society and eventually acquiring 26 million customers. bKash has had a positive impact on the lives of countless poor people and has gained worl…

Innovation Finance Technology Management Emerging Market
2023-2024 Ivey Publishing Best Seller Award (11th among 25 expert cases)
By Ishtiaq Pasha Mahmood, Marleen Dieleman and Narmin Tartila
© 2017
bKash: Financial technology innovation for emerging markets
By Ishtiaq Pasha Mahmood Marleen Dieleman and Narmin Tartila
©2017
Summary
The founder of bKash Limited (bKash), a successful mobile financial services (MFS) model pioneered in Bangladesh, built the company from scratch, targeting services at the lower socioeconomic segment of society and eventually acquiring 26 million customers. bKash has had a positive impact on the lives of countless poor people and has gained worl…
2023-2024 Ivey Publishing Best Seller Award (11th among 25 expert cases)
Copyright ©2017
Copyright owner External Copyright
Organization bKash
Industry Finance and Insurance
Available Languages English
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Case Study
National Payments Corporation of India: Cutting-edge Fintech ecosystem innovation in India

In recent years, India had experienced a digital revolution, emerging as a forerunner in cashless payments and, in the process, dramatically raising the level of financial inclusion in the country. The National Payments Corporation of India (NPCI), established in 2008 with the mandate to improve national payment systems, became a global gold sta…

Finance Economics
2023-2024 Ivey Publishing Best Seller Award (11th among 25 expert cases)
By Marleen Dieleman, Ishtiaq Pasha Mahmood and Sadat Reza
© 2021
National Payments Corporation of India: Cutting-edge Fintech ecosystem innovation in India
By Marleen Dieleman Ishtiaq Pasha Mahmood and Sadat Reza
©2021
Summary
In recent years, India had experienced a digital revolution, emerging as a forerunner in cashless payments and, in the process, dramatically raising the level of financial inclusion in the country. The National Payments Corporation of India (NPCI), established in 2008 with the mandate to improve national payment systems, became a global gold sta…
2023-2024 Ivey Publishing Best Seller Award (11th among 25 expert cases)
Copyright ©2021
Copyright owner External Copyright
Organization National Payments Corporation of India
Industry Finance and Insurance, Financial Services
Available Languages English
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Article
Acquisition relatedness in family firms: Do the environment and the institutional context matter?

Research on the acquisition behaviour of family firms has produced conflicting theoretical arguments and mixed empirical findings on their propensity to acquire related or unrelated targets. While previous work has mainly focused on firm-level variables, this study examines the environment in which family firms operate and the institutional cont…

Family Business Mergers and Acquisitions
Journal of Management Studies Top Cited Article Award
By Michele Pinelli, Francesco Chirico, Alfredo De Massis and Alessandro Zattoni
in Journal of Management Studies
June 2024, vol. 61, no. 4, pp. 1562-1589, https://doi.org/10.1111/joms.12932
Acquisition relatedness in family firms: Do the environment and the institutional context matter?
By Michele Pinelli Francesco Chirico Alfredo De Massis and Alessandro Zattoni
in Journal of Management Studies June 2024, vol. 61, no. 4, pp. 1562-1589, https://doi.org/10.1111/joms.12932
Summary
Research on the acquisition behaviour of family firms has produced conflicting theoretical arguments and mixed empirical findings on their propensity to acquire related or unrelated targets. While previous work has mainly focused on firm-level variables, this study examines the environment in which family firms operate and the institutional cont…
Journal of Management Studies Top Cited Article Award
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Report
Securitas AB & IMD: Organizational transformation to “help make your world a safer place”

Securitas’s group management team worked with IMD on a strategy journey that resulted in the articulation of the company’s new purpose and a fundamental business transformation supported by significant organizational development efforts across the company.

Organizational Learning Organizational Change Business Transformation Innovation
EFMD Excellence in Practice Awards 2024 Gold Award – Organizational Development Category
By Thomas W. Malnight and Ivy Buche
EFMD Excellence in Practice Case, May 2024
Securitas AB & IMD: Organizational transformation to “help make your world a safer place”
By Thomas W. Malnight and Ivy Buche
EFMD Excellence in Practice Case, May 2024
Summary
Securitas’s group management team worked with IMD on a strategy journey that resulted in the articulation of the company’s new purpose and a fundamental business transformation supported by significant organizational development efforts across the company.
EFMD Excellence in Practice Awards 2024 Gold Award – Organizational Development Category
Copyright ©2024
Copyright owner IMD Copyright
Available Languages English
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Report
Leadership upskilling at Bayer: IMD sprints for scale, speed and impact

To amplify the program’s reach, Bayer approached IMD about one of its existing online programs, hoping to deploy at scale the new, expected behaviors to its line managers across the globe as quickly as possible in an impactful way. IMD boldly recommended an innovative approach that explored alternative pedagogical methods beyond traditional e-le…

Organizational Learning Organizational Change Business Transformation Innovation
EFMD Excellence in Practice Awards 2024 Gold Award – Leadership Development Category
By Jennifer Jordan, Michael Yaziji, Paul Hunter, Nancy Lane and Drazen Raguz
EFMD Excellence in Practice Case, May 2024
Leadership upskilling at Bayer: IMD sprints for scale, speed and impact
By Jennifer Jordan Michael Yaziji Paul Hunter Nancy Lane and Drazen Raguz
EFMD Excellence in Practice Case, May 2024
Summary
To amplify the program’s reach, Bayer approached IMD about one of its existing online programs, hoping to deploy at scale the new, expected behaviors to its line managers across the globe as quickly as possible in an impactful way. IMD boldly recommended an innovative approach that explored alternative pedagogical methods beyond traditional e-le…
EFMD Excellence in Practice Awards 2024 Gold Award – Leadership Development Category
Copyright ©2024
Copyright owner IMD Copyright
Available Languages English
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Book
The first 90 days: Proven strategies for getting up to speed faster and smarter

Since its original release, The First 90 Days has become the bestselling globally acknowledged bible of leadership and career transitions. In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move-whether you’re onboar…

General Management Talent Management Leadership Team Dynamics
Thinkers50 2024 Management Classics Booklist
By Michael D. Watkins
Published by Harvard Business Review Press, © 2013
The first 90 days: Proven strategies for getting up to speed faster and smarter
By Michael D. Watkins
Published by Harvard Business Review Press ©2013
Summary
Since its original release, The First 90 Days has become the bestselling globally acknowledged bible of leadership and career transitions. In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move-whether you’re onboar…
Thinkers50 2024 Management Classics Booklist
Copyright ©2013
Available Languages English
Contact

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Article
A family’s non-financial values shape its sustainability strategy

Family businesses often have not only financial wealth but also nonfinancial values that make them different from nonfamily companies. For instance, the family’s significant control over ownership, management, and the board accelerates decision-making processes; the family reputation built over generations gives them favorable evaluations on the…

Family Business Sustainability Strategy Value Creation
2023/24 FamilyBusiness.Org Schulze Publication Award Winner
By Josh Wei-Jun Hsueh, Alfredo De Massis and Luis R. Gomez-Mejia
in FamilyBusiness.org
10 April 2024
A family’s non-financial values shape its sustainability strategy
By Josh Wei-Jun Hsueh Alfredo De Massis and Luis R. Gomez-Mejia
in FamilyBusiness.org 10 April 2024
Summary
Family businesses often have not only financial wealth but also nonfinancial values that make them different from nonfamily companies. For instance, the family’s significant control over ownership, management, and the board accelerates decision-making processes; the family reputation built over generations gives them favorable evaluations on the…
2023/24 FamilyBusiness.Org Schulze Publication Award Winner
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Case Study
SIBIUS: Battling cognitive disorders

Sept 2022. Corinne Avelines, SIBIUS’s CEO, had received the news that the results of the first large-scale test of the company’s first product had just been published. The test, conducted with children between 3 and 4 years old, validated their approach to early detection of autism. The technology was grounded in research showing that it was pos…

Entrepreneurship Disruption Strategy Sustainability
2024 John Molson MBA International Case Writing Competition – 3rd Prize
By Benoit F. Leleux, Giorgia Riba, Renee Pazdan, Manu K. Mathew and Arvind Hurboseea
Case reference: IMD-7-2447, © 2023
SIBIUS: Battling cognitive disorders
By Benoit F. Leleux Giorgia Riba Renee Pazdan Manu K. Mathew and Arvind Hurboseea
Case reference: IMD-7-2447 ©2023
Summary
Sept 2022. Corinne Avelines, SIBIUS’s CEO, had received the news that the results of the first large-scale test of the company’s first product had just been published. The test, conducted with children between 3 and 4 years old, validated their approach to early detection of autism. The technology was grounded in research showing that it was pos…
2024 John Molson MBA International Case Writing Competition – 3rd Prize
Reference IMD-7-2447
Copyright ©2023
Copyright owner IMD Copyright
Organization SIBIUS
Industry Healthcare
Available Languages English
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