Close
    Untitled - June 16 2026 at 145330 - IMD Business School
    Supply chain strategy

    Apple’s supply chain stress test

    In 2022, Apple’s supply chain disruptions exposed risks in its China-centric model. Lockdowns, unrest, and shortages caused $1.5bn in losses, stockouts, and declining performance. These shocks forced a strategic rethink of its value chain. Apple now faces trade-offs: deepen integration for control or diversify suppliers for resilience, while safeguarding quality, margins, and scale. How should Apple redesign its supply chain to balance control and resilience in a fragmented world?

    Carlos Cordon and Nick Georgiev
    June 2026
    Find out more
    BEST-SELLERS
    Best-Selling Case Studies
  • The AI paradox: Will generative AI enhance or destroy the business model of 99designs.com? (Cartoon case)

    By Stefan Michel

    Case reference: IMD-7-2505, ©2024
  • Nespresso: Strategy reset for growth: The youth market

    By Kamran Kashani and Goutam N. Challagalla

    Case reference: IMD-7-2479, ©2023
  • Rituals Cosmetics: Building the world’s leading well-being brand in Asia

    By Dominique Turpin and Sandeep Puri

    Case reference: IMD-7-2411, ©2023
    • See all
    NEWEST
    Recently Published Case Studies
  • UrbanLuxe: Supply chain product recall readiness

    By Ralf W. Seifert, Richard Markoff and Olivier André Gléron

    Case reference: IMD-2758, ©2026
  • The Mulliez Family Business: Unlocking the secrets of entrepreneurial DNA (B)

    By Peter Vogel and Anouk Lavoie

    Case reference: IMD-2749, ©2026
  • The Mulliez Family Business: Unlocking the secrets of entrepreneurial DNA (A)

    By Peter Vogel and Anouk Lavoie

    Case reference: IMD-2748, ©2026
    • See all
    Award Winners
    Award-Winning Case Studies
  • Green or greenwashing? A 95 million dollar sustainability paradox for Michelin and BNP Paribas

    By Vanina Farber and Shih-Han Huang

    Case reference: IMD-7-2646, ©2025
  • Has Nike lost its stride?

    By Ivy Buche and Goutam N. Challagalla

    Case reference: IMD-7-2598, ©2025
  • The new protein buzz: Can Legendary Foods Africa feed the world with insects?

    By Sophie Bacq, Valerie Keller-Birrer and Ruth Shalom Kinyua

    Case reference: IMD-7-2632, ©2025
    • See all
    The AI paradox: Will generative AI enhance or destroy the business model of 99designs.com? (Cartoon case)
    By Stefan Michel
    Case reference: IMD-7-2505 ©2024
    Summary
    99designs.com is a global platform connecting freelance designers with potential clients. The case study examines the potential impact of generativ…
    Best-selling Case Study
    Read more
    Reference IMD-7-2505
    Copyright ©2024
    Copyright owner IMD Copyright
    Industry Manufacturing, Graphic Design
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Strategy
    Business to Business
    Digital
    Disruption
    Browse all topics
    Nespresso: Strategy reset for growth: The youth market
    By Kamran Kashani and Goutam N. Challagalla
    Case reference: IMD-7-2479 ©2023
    Summary
    Nespresso, the global leading brand in portioned coffee, is facing an existential threat. The company’s current market base, which consists primari…
    The Case Centre Awards and Competitions Winner 2025 – Overall Award
    Best-selling Case Study
    Read more
    Reference IMD-7-2479
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Nespresso
    Industry Consumer Goods, Coffee
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
    Strategy
    Sustainability
    Browse all topics
    Rituals Cosmetics: Building the world’s leading well-being brand in Asia
    By Dominique Turpin and Sandeep Puri
    Case reference: IMD-7-2411 ©2023
    Summary
    Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European b…
    Best-selling Case Study
    Read more
    Reference IMD-7-2411
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Rituals Cosmetics
    Industry Consumer Goods, Cosmetics and Perfumes
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
    General Management
    Browse all topics
    UrbanLuxe: Supply chain product recall readiness
    By Ralf W. Seifert Richard Markoff and Olivier André Gléron
    Case reference: IMD-2758 ©2026
    Summary
    This short case exercise presents a rare but critical real-world business scenario: A large, multi-country, multi-site beauty company wishes to eva…
    Read more
    Reference IMD-2758
    Copyright ©2026
    Copyright owner IMD Copyright
    Organization UrbanLuxe Cosmetics (Fictionalized)
    Industry Consumer Goods, Cosmetics and Perfumes
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Operations
    Supply Chain
    Strategy
    Crisis Management
    Browse all topics
    The Mulliez Family Business: Unlocking the secrets of entrepreneurial DNA (B)
    By Peter Vogel and Anouk Lavoie
    Case reference: IMD-2749 ©2026
    Summary
    Case B of the Mulliez Family Business case series examines the family’s entrepreneurial ‘DNA’: the unique set of characteristics that have enabled …
    Read more
    Reference IMD-2749
    Copyright ©2026
    Copyright owner IMD Copyright
    Organization Association Familiale Mulliez
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Family Business
    Browse all topics
    The Mulliez Family Business: Unlocking the secrets of entrepreneurial DNA (A)
    By Peter Vogel and Anouk Lavoie
    Case reference: IMD-2748 ©2026
    Summary
    Though little-known outside of its home country of France, the Mulliez family enterprise is one of the largest privately held business networks in …
    Read more
    Reference IMD-2748
    Copyright ©2026
    Copyright owner IMD Copyright
    Organization Association Familiale Mulliez
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Family Business
    Browse all topics
    Green or greenwashing? A 95 million dollar sustainability paradox for Michelin and BNP Paribas
    By Vanina Farber and Shih-Han Huang
    Case reference: IMD-7-2646 ©2025
    Summary
    The Tropical Landscapes Finance Facility Sustainability Bond (TLFF I) was initially celebrated as a best-in-class example of sustainable finance. I…
    2025 EFMD Case Writing Competition – Winner: Responsible Business
    Read more
    Reference IMD-7-2646
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Michelin, BNP Paribas, ADM Capital, Barito Pacific
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Sustainability
    Stakeholder Management
    Crisis Management
    Social Innovation
    Browse all topics
    Has Nike lost its stride?
    By Ivy Buche and Goutam N. Challagalla
    Case reference: IMD-7-2598 ©2025
    Summary
    Set in 2024, the case describes the trajectory of Nike’s success and how it had recently lost its way. The company was experiencing its worst slump…
    The Case Centre Awards and Competitions 2026 – Outstanding Case Writer Award; 2025 John Molson MBA International Case Writing Competition Award Winner
    Read more
    Reference IMD-7-2598
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Nike
    Industry Consumer Goods, Footwear
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
    Digital
    Strategy
    Browse all topics
    The new protein buzz: Can Legendary Foods Africa feed the world with insects?
    By Sophie Bacq Valerie Keller-Birrer and Ruth Shalom Kinyua
    Case reference: IMD-7-2632 ©2025
    Summary
    The case describes Legendary Foods Africa, a food-tech company founded in 2020 in Ghana by Canadian entrepreneur Shobhita Soor. Legendary Foods Afr…
    2025 EFMD Case Writing Competition – Winner: African Business Case
    Read more
    Reference IMD-7-2632
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Legendary Foods Africa
    Industry Consumer Goods, Food and Beverage
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Entrepreneurship
    Sustainability
    Social Innovation
    Browse all topics
    IMD case collection
    gettyimages-1181557961[1] - IMD Business School
    Diversity, equity, and inclusion

    IMD’s selection of case studies on diversity, equity, and inclusion

    Find out more
    gettyimages-1224819928[1] - IMD Business School
    Sustainability

    IMD’s selection of case studies on sustainability

    Find out more
    digitaltransformation[1] - IMD Business School
    Digital transformation

    IMD’s selection of case studies on digital transformation

    Find out more
    familybusiness[1] - IMD Business School
    Family business

    IMD’s selection of case studies on family business

    Find out more
    disruption[1] - IMD Business School
    Disruption

    IMD’s selection of case studies on disruption

    Find out more
    China Case studies collection - IMD Business School
    Chinese companies

    IMD’s selection of case studies on Chinese companies

    Find out more
    b2b[1] - IMD Business School
    Business to business

    IMD’s selection of case studies on business to business

    Find out more
    entrepreneurship[1] - IMD Business School
    Entrepreneurship

    IMD’s selection of case studies on entrepreneurship

    Find out more
    Bestselling authors
    20220901-Faculty-RalfSeifert-CardCampus-370×187-x2-MH-comp - IMD Business School
    Ralf Seifert

    Professor of Operations Management

    Browse author’s case studies
    20230608-Faculty-StefanMichel-740×374 - IMD Business School
    Stefan Michel

    Professor of Strategy and Marketing

    Browse author’s case studies
    20240404-Faculty-Kamran_Kashani-Card-740x374 - IMD Business School
    Kamran Kashani

    Professor Emeritus of Marketing and Global Strategy

    Browse author’s case studies
    20220901-Faculty-BenoitLeleux-CardCampus-370×187-x2-MH-comp-comp - IMD Business School
    Benoit Leleux

    Stephan Schmidheiny Professor of Entrepreneurship and Finance

    Browse author’s case studies
    20220901-Faculty-VaninaFarber-CardCampus-370×187-x2-MH-comp - IMD Business School
    Vanina Farber

    elea Professor of Social Innovation and Dean of the IMD EMBA program

     

    Browse author’s case studies
    Niccolo Pisani - IMD Business School
    Niccolò Pisani

    Professor of Strategy and International Business

    Browse author’s case studies
    20240328-Faculty-Dominique_Turpin-Card-740x374 - IMD Business School
    Dominique Turpin

    Professor Emeritus of Marketing Strategy

    Browse author’s case studies
    Carlos Cordon - IMD Business School
    Carlos Cordon

    Professor of Strategy and Supply Chain Management

    Browse author’s case studies
    20240328-Faculty-Francisco_Szekely-Card-740x374 - IMD Business School
    Francisco Szekely

    Adjunct Professor of Leadership and Sustainability

    Browse author’s case studies
    20230601-China_Microsite-Faculty-Stephane_Girod-740×374 - IMD Business School
    Stéphane JG Girod

    Professor of Strategy and Organizational Innovation

    Browse author’s case studies
    Case news
    HP-carousel-mobile-1500x800 - IMD Business School
    IMD cases recognized in The Case Centre Awards and Competitions

    Faculty members were honored across finance, operations, and strategy categories, highlighting the global relevance and teaching impact of IMD’s cas

    More info
    20260115-Article-Topbanner-square - IMD Business School
    IMD case wins first place in 2026 John Molson Case Writing Competition

    IMD-authored case received recognition in global case writing competition.

    More info
    IMD_CaseCentreBestSelling_cover_981x600 - IMD Business School
    IMD features in The Case Centre’s 2025 top-selling cases

    IMD’s case writing has once again been recognized in the Case Centre’s bestselling and classics lists.

    More info
    Explore all Case Studies