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    AMAG: Creating its own future in a disrupted automotive industry

    What happens when Switzerland’s largest auto retailer faces a future that could erase its business model? Follow AMAG’s bold leap into electrification, digital disruption, and new services like MaaS and RaaS. Will reinvention be enough—or is exclusivity with VW at risk?

    Stefan Michel, Daniel Gerber, Vikas Munjal, David Rivière, Stephan Thalmann and Esther Lind
    June 2025
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    BEST-SELLERS
    Best-Selling Case Studies
  • Rituals Cosmetics: Building the world’s leading well-being brand in Asia

    By Dominique Turpin and Sandeep Puri

    Case reference: IMD-7-2411, ©2023
  • Apple’s supply chain transformation

    By Carlos Cordon and Nick Georgiev

    Case reference: IMD-7-2451, ©2023
  • Future-proofing HEINEKEN: The EverGreen strategy

    By Niccolò Pisani and Inès Augier

    Case reference: IMD-7-2423, ©2023
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  • Has Nike lost its stride?

    By Ivy Buche and Goutam Challagalla

    Case reference: IMD-7-2598, ©2025
  • UrbanLuxe: Supply chain and M&A

    By Ralf W. Seifert and Richard Markoff

    Case reference: IMD-2654, ©2024
  • Governance at Theranos (B): The aftermath

    By Anand Narasimhan and Shruti Bajpai

    Case reference: IMD-2668, ©2025
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  • Not so black and white: Grupo Inca’s black alpaca dilemma (B)

    By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang

    Case reference: IMD-7-2610, ©2024
  • Not so black and white: Grupo Inca’s black alpaca dilemma (A)

    By Vanina Farber, Carolina Duran Silva, Baris Silahcioglu, Hugo ten Zijthoff and Shih-Han Huang

    Case reference: IMD-7-2609, ©2024
  • Moon Creative Lab: Mitsui’s venture studio

    By Benoit F. Leleux, Jim Pulcrano, Adam Hansson Tönning, Alexandra Loboda, Anette Papuga and Daisuke Shinohara

    Case reference: IMD-7-2544, ©2024
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    Rituals Cosmetics: Building the world’s leading well-being brand in Asia
    By Dominique Turpin and Sandeep Puri
    Case reference: IMD-7-2411 ©2023
    Summary
    Rituals, founded in the Netherlands in 2000 by Raymond Cloosterman, has had double digit growth over the last 15 years. It had taken the European b…
    Best-selling Case Study
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    Reference IMD-7-2411
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Rituals Cosmetics
    Industry Consumer Goods, Cosmetics and Perfumes
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

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    Marketing
    General Management
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    Apple’s supply chain transformation
    By Carlos Cordon and Nick Georgiev
    Case reference: IMD-7-2451 ©2023
    Summary
    In 2022, Apple lost US$1.5 billion in Black Friday sales due to iPhone supply constraints. One in three retail stores across the US and Europe expe…
    Best-selling Case Study
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    Reference IMD-7-2451
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization Apple
    Industry Consumer Goods, Consumer Electronics
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Operations
    Strategy
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    Future-proofing HEINEKEN: The EverGreen strategy
    By Niccolò Pisani and Inès Augier
    Case reference: IMD-7-2423 ©2023
    Summary
    Dolf van den Brink, CEO of HEINEKEN, left the company’s global headquarters in Amsterdam for a company retreat. Over the next three days, the entir…
    The Case Centre Awards and Competitions 2025 – Strategy and General Management Category; 2023 EFMD Case Writing Competition Award – Continuous Improvement: The Journey to Excellence Category
    Best-selling Case Study
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    Reference IMD-7-2423
    Copyright ©2023
    Copyright owner IMD Copyright
    Organization HEINEKEN
    Industry Consumer Goods, Beer
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

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    Digital
    Disruption
    Sustainability
    Global Business
    Leadership
    Strategy
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    Has Nike lost its stride?
    By Ivy Buche and Goutam Challagalla
    Case reference: IMD-7-2598 ©2025
    Summary
    Set in 2024, the case describes the trajectory of Nike’s success and how it had recently lost its way. The company was experiencing its worst slump…
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    Reference IMD-7-2598
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Nike
    Industry Consumer Goods, Footwear
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Marketing
    Digital
    Strategy
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    UrbanLuxe: Supply chain and M&A
    By Ralf W. Seifert and Richard Markoff
    Case reference: IMD-2654 ©2024
    Summary
    This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize i…
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    Reference IMD-2654
    Copyright ©2024
    Copyright owner IMD Copyright
    Available Languages English
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    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Supply Chain
    Mergers and Acquisitions
    Operations
    Strategy
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    Governance at Theranos (B): The aftermath
    By Anand Narasimhan and Shruti Bajpai
    Case reference: IMD-2668 ©2025
    Summary
    This is a riveting case about poor board governance at Theranos that fostered a culture of deception and led to the company’s collapse and the crim…
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    Reference IMD-2668
    Copyright ©2025
    Copyright owner IMD Copyright
    Organization Theranos
    Industry Manufacturing, Biotechnology
    Available Languages English
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    Related topics
    Board
    Business Ethics
    Leadership
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    Not so black and white: Grupo Inca’s black alpaca dilemma (B)
    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2610 ©2024
    Summary
    Picking up where Case A ends, Case B reveals that Grupo Inca decided to innovate internally and develop a new fabric from the rare black alpaca fib…
    2024 EFMD Case Writing Competition Award – Responsible Business Category
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    Reference IMD-7-2610
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Social Innovation
    Business Ethics
    Sustainability
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    Not so black and white: Grupo Inca’s black alpaca dilemma (A)
    By Vanina Farber Carolina Duran Silva Baris Silahcioglu Hugo ten Zijthoff and Shih-Han Huang
    Case reference: IMD-7-2609 ©2024
    Summary
    Grupo Inca, a conglomerate that owned Peru’s leading textile business with a long history of working with alpaca fleece, was at a crossroads regard…
    2024 EFMD Case Writing Competition Award – Responsible Business Category; The Case Centre Awards and Competitions Winner 2025 – Outstanding Compact Case
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    Reference IMD-7-2609
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Grupo Inca
    Industry Manufacturing, Textile
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Social Innovation
    Business Ethics
    Sustainability
    Browse all topics
    Moon Creative Lab: Mitsui’s venture studio
    By Benoit F. Leleux Jim Pulcrano Adam Hansson Tönning Alexandra Loboda Anette Papuga and Daisuke Shinohara
    Case reference: IMD-7-2544 ©2024
    Summary
    This case follows the steps taken by Kaichi Yokoyama, Moon Creative Lab’s CEO, to establish the entity as a pioneering venture studio and entrepren…
    2024 EFMD Case Writing Competition Award – Continuous Improvement: The Journey to Excellence Category
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    Reference IMD-7-2544
    Copyright ©2024
    Copyright owner IMD Copyright
    Organization Moon Creative Lab, Mitsui Group
    Industry Finance and Insurance, Venture Capital
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
    Entrepreneurship
    Venture Capital
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    Ralf Seifert

    Professor of Operations Management

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    Niccolo Pisani - IMD Business School
    Niccolò Pisani

    Professor of Strategy and International Business

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    Carlos Cordon

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    elea Professor of Social Innovation and Dean of the IMD EMBA program

     

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    Case news
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    Two IMD cases recognized in the 2024 EFMD Case Writing Competition

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    Cases written by IMD faculty have been celebrated at this year’s Case Centre Awards and Competitions.

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