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    Research & Insights

    Our research informs our rich portfolio of digital and AI transformation programs, aimed at equipping you with the latest tools, knowledge, and skills to understand data, harness digital disruption, and prepare yourself for a digital and AI-driven future that is happening now.

    Research & Insights

    Our research informs our rich portfolio of digital and AI transformation programs, aimed at equipping you with the latest tools, knowledge, and skills to understand data, harness digital disruption, and prepare yourself for a digital and AI-driven future that is happening now.

    Academic articles
    IEEE Transactions on Engineering Management
    Crisis innovation: Leveraging virtual hackathons for rapid ideation
    By Tomoko Yokoi, Nikolaus Obwegeser and Michela Beretta
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    International Journal of Information Management
    “Real impact”: Challenges and opportunities in bridging the gap between research and practice. Making a difference in industry, policy, and society
    By Yogesh K. Dwivedi, Anand Jeyaraj, Laurie Hughes, Michael R. Wade and et al.
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    International Journal of Information Management
    “So what if ChatGPT wrote it?”: Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy
    By Yogesh K. Dwivedi, Nir Kshetri, Laurie Hughes, Michael R. Wade and et al.
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    International Journal of Information Management
    Climate change and COP26: Are digital technologies and information management part of the problem or the solution? An editorial reflection and call to action
    By Yogesh K. Dwivedi, Laurie Hughes, Arpan Kumar Kar, et al. and Michael R. Wade
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    MIS Quarterly
    Multifarious roles and conflicts on an interorganizational green IS
    By Dorothy E. Leidner, Juliana Sutanto and Lazaros Goutas
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    Nature
    Bespoke open databases would be cheaper and easier to analyse
    By Nikolaus Obwegeser, Henrik M. Rønnow and Tomoko Yokoi
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    Practitioner insights
    I by IMD
    The leading companies in artificial intelligence may surprise you
    By Tomoko Yokoi and Michael R. Wade
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    I by IMD
    Management myth-busters: Does culture really eat strategy for breakfast?
    By Michael R. Wade
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    I by IMD
    The launch of the AI Safety Clock
    By Amit M. Joshi and Michael R. Wade
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    I by IMD
    AI on the brink: how close are we to losing control?
    By Michael R. Wade
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    Forbes.com
    How to find senior talent to grow your small-medium business
    By Tomoko Yokoi
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    The Conversation
    Three lessons the west can learn from China’s economic approach to AI
    By Jialu Shan
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    The National
    We are at the make-or-break moment on AI regulation
    By Michael R. Wade
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    Forbes.com
    Fractionally curious? Five things to know and consider
    By Tomoko Yokoi
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    Time
    I launched the AI safety clock. Here’s what it tells us about existential risks
    By Michael R. Wade
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    California Management Review Insights Blog
    Deeper, broader, simpler: Lessons from the Olympic AI agenda in creating your AI policy
    By Amit M. Joshi, Agni Orfanoudaki and Ilario Francesco Corna
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    HBR.org
    Data collectives are the next frontier of labor relations
    By Amit M. Joshi and José Parra Moyano
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    MIT Sloan Management Review
    Do you really need a Chief AI Officer?
    By Michael R. Wade, Anja Lagodny, Ann-Christin Andersen, Corinne Avelines and Achim Plueckebaum
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    Case studies
    Case Study
    Digital transformation in Swiss public broadcasting (B): Pause or play at SRF?

    Nathalie grappled with the divergent views in her head and from her team, evaluating a range of options: Persisting doggedly, halting completely, pausing temporarily, decelerating prudently or reconsidering and crafting a new strategy. The case d…

    By Jim Pulcrano, Hana Disch, Adrian Jäggi, Danay Lea, Markus Sandmeier and Susanne Wille
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    Case Study
    Has Elon Musk X’d out?

    In 2022, Elon Musk, known for his innovative ideas and often compared to Steve Jobs, made a big move by buying Twitter for $44 billion. He then started transforming the microblogging platform, rebranding it as “X.” His goal was to turn Twitter int…

    By Stefan Michel and Kathe Sweeney
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    Case Study
    La Tour: Winning in the private hospital industry with value-based healthcare

    This case describes the journey of a new CEO bringing an innovative vision and strategy to a for-profit hospital under new ownership. It shows the application of a value-based health outcome approach in this setting, focused on the strategic appro…

    By Jim Pulcrano, Natasha Lucenay, Didier Boekraad, Barry W. Miller and Arnold Vetterli
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    Case Study
    Future-proofing HEINEKEN: The EverGreen strategy

    Dolf van den Brink, CEO of HEINEKEN, left the company’s global headquarters in Amsterdam for a company retreat. Over the next three days, the entire executive team would gather to discuss the company’s future. The preliminary results for 2022, pre…

    By Niccolò Pisani and Inès Augier
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    Case Study
    Celonis: Building a lean digital ecosystem

    To maintain its position as the category leader in process mining and execution management, Celonis needed to be able to facilitate – or even automate – corrective measures on these processes to edge closer to process mining nirvana, i.e. a fully …

    By Carlos Cordon, Benoit F. Leleux and Marc Chauvet
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    Case Study
    Celonis: The process mining unicorn

    MUNICH, GERMANY, JANUARY 2019. Bastian Nominacher pondered how much Celonis had changed from its start in 2011, when he and his two co-founders were coding in a crammed 15-square-meter room in his flat. Reaching unicorn valuation felt “like drivin…

    By Benoit F. Leleux and Marc Chauvet
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    Case Study
    Matas (A): Will the Danish retailer’s transformation ignite growth?

    This case details the struggles of a traditional retailer (Matas) wrestling with the changing retail landscape. The Matas management team recognizes that the company’s offline retail business is under serious pressure. Top-line growth has flattene…

    By Goutam Challagalla and Philip Charles Zerrillo
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    Case Study
    Matas (B): Will its digital transformation strategy succeed?

    Case B presents the choices the company made and the execution issues it confronted. It shows that the CEO put online revenue growth at the center of the strategy. He also used “test and learn” budgeting process to avoid investing too much in stor…

    By Goutam Challagalla and Philip Charles Zerrillo
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    Case Study
    ABN AMRO: When culture drives transformation

    The case describes two transformation journeys for ABN AMRO bank. The first transformation is cultural and the second is digital. It explores the interplay between these two journeys from the perspective of the head of the Personal Banking. The ca…

    By Michael R. Wade and Lisa Simone Duke
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    Case Study
    Adidas: How to keep running fast in a post-Covid-19 world?

    By the end of 2019 the adidas Group was solidly the world’s second largest multinational in the sportswear manufacturing industry. Following the successful implementation of a digital transformation initiated in 2015, the company enjoyed years of …

    By Niccolò Pisani and Ornella Lupoi
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    Case Study
    Rabobank: Building digital agility at scale

    The case illustrates how a financial institution with a conservative culture embraced digital transformation in a highly competitive environment. It focuses on the challenges inherent in moving from a start-up phase to a scale-up phase. The key pr…

    By Michael R. Wade and Lisa Simone Duke
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    Books
    Book
    Hacking digital: Best practices to implement and accelerate your business transformation
    By Michael R. Wade, Didier Bonnet, Tomoko Yokoi and Nikolaus Obwegeser
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    Book
    ALIEN thinking: The unconventional path to breakthrough ideas
    By Cyril Bouquet, Jean-Louis Barsoux and Michael R. Wade
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    Book
    Orchestrating transformation: How to deliver winning performance with a connected approach to change
    By Michael R. Wade, Joel Barbier, James Macaulay and Andy Noronha
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    Book
    Digital vortex: How today’s market leaders can beat disruptive competitors at their own game
    By Michael R. Wade, Jeff Loucks, James Macaulay and Andy Noronha
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    Reports
    Report
    Charting the future: Switzerland’s path to generative AI leadership in 2024 and beyond
    By Amit M. Joshi and Sarah E. Toms
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    Report
    Digital vortex 2023: Taiwan vs. global trends
    By Michael R. Wade, Jialu Shan and YingFen Lin
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    Report
    Getting started in digital responsibility
    By Tomoko Yokoi, Lazaros Goutas and Michael R. Wade
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    Report
    Digital vortex 2021: Digital disruption in a COVID world
    By Michael R. Wade, Jialu Shan, Heidi Bjerkan and Tomoko Yokoi
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    Report
    Digital vortex 2019: Continuous and connected change
    By Michael R. Wade, Jialu Shan, Tomoko Yokoi and James Macaulay
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    Report
    Public sector and the Digital Vortex: How government organizations can harness digital disruption for positive change
    By Lauren Buckalew, Michael R. Wade, Tawfik Jelassi and James Macaulay
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    Report
    Life in the digital vortex: The state of digital disruption in 2017
    By Jialu Shan, Michael R. Wade and Andy Noronha
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    Report
    Orchestrating digital business transformation: Working in concert to achieve digital excellence
    By Michael R. Wade, Andy Noronha, James Macaulay and Joel Barbier
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    Report
    Smart city: Six steps to successfully transform your city
    By Michael R. Wade, Michel Peter Pfäffli, Raphaël Rollier and Blaise Vonlanthen
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    Report
    Redefining leadership for a digital age
    By Rainer Neubauer, Andrew Tarling and Michael R. Wade
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    Report
    Smart City: Essentials for city leaders
    By Michel Peter Pfäffli, Raphaël Rollier, Blaise Vonlanthen and Michael R. Wade
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    Report
    The business world in 2025: Four scenarios to stress test your strategy
    By Giulia Trombini, Michael R. Wade, Stephan Monterde, John Garrity, Ivy Buche and Christian Kuun
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