Discover IMD Digital Marketing Programs

Acquire all the digital marketing skills you need to accelerate your career and transform your business.

Discover IMD Digital Marketing Programs

Acquire all the digital marketing skills you need to accelerate your career and transform your business.

Prepare your organization’s digital future

How do you upskill to stay ahead in the digital age?

The nature of work is changing, and fast. IMD’s rich portfolio of Digital Marketing Programs equips you with the latest tools, knowledge and skills to understand data, harness digital disruption, and prepare yourself for a digital future that is happening now.

Extensive digital programs portfolio

From broad to specific focus, you customize your learning to match your unique, evolving business context.

Cutting-edge research

Access cutting-edge research for your digital transformation, informed by the TONOMUS Global Center for Digital and AI Transformation.

Earn an IMD Executive Certificate

Combine different programs to earn your executive certificate, confirming your expertise in digital business transformation.

Flexible learning options

Whatever your current travel situation, different program options enable you to join us on campus, or connect directly from your home or office.

On campus

Digital Marketing Strategies

Master the skills of online-offline marketing

Learn how to create, capture and deliver value in a digital world.

Location: Lausanne Duration: 5 days Price: CHF 10,900

Online

Marketing Strategy in the Digital Age

Recreating customer value through digital

Rethink your marketing strategy and value creation through the lens of digital, and change the competitive game.

Location: Online Starting date: 28 April 2025 Duration: 8 weeks Price: CHF 2,950

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