Your online learning journey

Designed to help master digital digital analytics to drive innovation.

Program overview

Learn to measure using the three Vs (variety, volume, and velocity).
Explore what big data is currently available in your organization.

Learn how to build a Data Category Map for your organization.
Understand the differences between structured and unstructured data.
Analyze uncapped data sources.
Distinguish between marketing roles.

Discover the concept of digital analytics.
Learn the key challenges with big data and analytics.
Understand the advantages of analytics over intuition.

Discover what AI and ML are.
Examine the effect these technologies will have on business in the future.
Learn how to harness these technologies within your business.

Learn about different levels of data maturity in business.
Discover how maturity and capability can drive analytics in your organization.

When to be offensive or defensive with your analytics strategy.
Learn to apply strategies to your organization and challenges.

Discover the key drivers of digital analytics in your organization.
Explore your capacity and capability to effectively deploy analytics in your organization.

Explore how digital analytics and artificial intelligence are linked.
Learn how to align your overall strategy to your analytics and AI strategy.

One-on-one coaching

Throughout your online learning, you’ll be accompanied by an experienced IMD executive coach who will challenge you, encourage you, and provide valuable feedback on your weekly assignments. Together, you’ll dive deeper into the program content and make it meaningful to your own professional context. Your interactions will take place via video, in writing, and over the phone.

An online program participant having a coaching session via video

Achieve your goals

Your expert coach helps you:

Define

Define your learning objectives and stay on track.

Review

Review your progress on a weekly basis.

Overcome

Overcome your challenges.

Apply

Apply what you learn to your own context.

Explore FAQs for online programs

Find quick answers to your online program queries in our comprehensive FAQ section.

Get a personal recommendation

Schedule a call with a Program Advisor to discuss your professional development and see if this is the program for you.

Join a free information session

Join online and experience a walkthrough of the Online programs, how they work, what you can expect and how it will impact your career.

Earn an IMD Online Executive Certificate

Reinforce and consolidate your expertise in leadership, strategy, or digital acceleration through an immersive, fully online experience incorporating executive coaching.