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About

The China Initiative provides the latest research, insights, and in-country practice into understanding and thriving in China and enables Chinese companies to succeed in the world.

About

The China Initiative provides the latest research, insights, and in-country practice into understanding and thriving in China and enables Chinese companies to succeed in the world.

The IMD China Initiative provides global executives with practical resources on how to thrive in China and also enables Chinese companies to succeed in a global world.

This technologically advanced economic powerhouse is growing ever more complex; our aim is to assist multinationals in demystifying it. In doing so, we aim to improve their growth and impact in China. Companies that IMD and our faculty have partnered with include Danfoss, DSM, Groupe SEB, Johnson & Johnson, Lyreco, Luxottica, Novartis, Philips, Tetra Pak, and Vanderlande.

Not only do we help multinationals better understand and work in China but we also build bridges between China and the rest of the world. We work with leading Chinese companies on their globalization strategies and help them to develop their executives’ leadership capabilities, both inside and outside China.

We support multinational companies through:

China immersion

A unique opportunity to meet with top Chinese companies and business leaders to build bridges and inspire your executive team

Executive development

Strategic in-country support to multinational executives based in China and works with them to develop their leadership competencies

China innovation

Research and experience which is put to work to enable your innovation capability in China

China outlook

Insights into the latest developments in China and how these may impact your organization’s outlook

China strategy

Help to hone your China strategy to ensure its future readiness

We support Chinese companies with dedicated programs and advice on the following priorities:

Leading ambidex

A systematic and integrated approach to face the challenges of simultaneously optimizing existing business while creating future sources of revenue and profit

Future-ready innovation

Navigating a reality of fast and frequent change to overcome adversity, spur innovation, and thrive amid uncertainty

Building digital ecosystems

Bringing deep insights into high-performing digital ecosystems from the perspectives of East and West

International growth strategies

Finding the right opportunities and strategies to successfully grow into new markets

Winning sustainability strategies

Integrating sustainability into strategies to maintain a competitive edge

Building the family office

Helping enterprising families become the best version of themselves to reinforce their business ecosystems and unlock opportunities to ensure family unity and multi-generational success

High-performance boards

Essential board member training for Chinese companies on issues around supervisory board performance and effectiveness

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The biggest risk when doing business in China is not to be in China.

Mark J Greeven Professor of Innovation and Strategy, and Dean of Asia

Mark Greeven

Professor of Management Innovation and Dean of Asia

Mark Greeven is Professor of Management Innovation, and Dean of Asia. He draws on a decade of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50 Ranking (2023) and named on the Thinkers50 Radar list of 30 Next Generation Business Thinkers in 2017. …

Winter Nie

Professor of Leadership and Organizational Change and Managing Director of IMD China

Winter Nie is Professor of Leadership and Organizational Change and Managing Director of IMD China. She teaches on IMD’s flagship Orchestrating Winning Performance (OWP) program and served as IMD’s Regional Director of Southeast Asia, Australia, New Zealand, and Oceania until 2019. Her expertise lies at the intersection of change management and l…

Howard Yu

LEGO® Professor of Management and Innovation

Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation. Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award, recogn…

Our programs

We have developed a partnership program with the Asia Society Switzerland. In addition, Mark Greeven, CEO of IMD China, is affiliated with Zhejiang University, one of Asia’s leading research universities.

Asia Next program

Developed with the Asia Society Switzerland, Asia Next is an executive education program specifically designed for rising executives and leaders who wish to increase their Asia competence, defined as the ability to operate in an Asian context.

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Strategy for Future Readiness

IMD’s Strategy for Future Readiness draws on cutting-edge research by IMD’s Center for Future Readiness and China Initiative to propose a practical framework for individuals, teams, and organizations to become future-ready by addressing five critical challenges.

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