Case Study

WestLB (B): Going with the flow

7 pages
November 2011
Reference: IMD-1-0316

The B-case chronicles the continuing NGO protests after WestLB closed on the loan to the pipeline company OCP. The focus of the protests shifted to the choice of pipeline route. The NGOs argued that the route with the least negative environmental and social impacts was one that ran alongside the existing pipeline. The route proposed and then built by OCP follows the first pipeline initially and then deviates, passing through areas that are designated of ‘outstanding biodiversity’, including ecological reserves and natural parks. WestLB failed to react or respond to the protests. Both NGOs and the federal state of North-Rhine Westphalia put increasing pressure on the bank but for a long time WestLB failed to react.

Learning Objective

Reacting and communicating during a crisis; addressing concerns from a wider group of stakeholders.

Keywords
Project Financing, Non-Governmental Organization Campaign, Sustainability, Financial Services, Finance
Settings
World/global
2001-2011
Type
Field Research
Copyright
© 2011
Available Languages
English
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This case study is part of a series
  • WestLB (A): In the pipeline - responsible financing
  • WestLB (B): Going with the flow
  • WestLB (C): A change in direction
This case study is part of a series
  • WestLB (A): In the pipeline - responsible financing
  • WestLB (B): Going with the flow
  • WestLB (C): A change in direction
Discover our latest research
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WestLB (A): In the pipeline - responsible financing
By Michael Yaziji Heidi Strebel and Aileen Ionescu-Somers
Case reference: IMD-1-0315 ©2011
Summary
The A-case opens with Greenpeace activists dangling in mountaineering harnesses from the facade of WestLB headquarters in Düsseldorf. WestLB was on...
Reference IMD-1-0315
Copyright ©2011
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications