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Case Study

Developing IT solutions for reducing travel-related CO2 emissions: Hp Halo video collaboration solutions

By Corey A. Billington, Tania Braga and Aileen Ionescu-Somers

10 pages

December 2009

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Reference: IMD-2-0152

The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents HP’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. HP’s search for IT solutions to reduce travel-related CO2 emissions has driven the development of innovative video collaboration solutions. By developing solutions that create a life-like virtual meeting experience, the company is contributing to the removal of technological and mindset barriers to the substitution of business travel by virtual collaboration.

Learning Objective

1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Inspire business leaders to adopt transformational change in product innovation. 3) Show how to create, develop and market low carbon products.

Keywords

Climate Change, Business Travel, Video Collaboration, Product Innovation, Corporate Responsibility, Partnership, Information Technology, Corporate Sustainability Management

Settings

World/global
Hewlett-Packard
2003–2009

Type

Field Research

Available Languages

English

Related material

Video

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