Should ABB go carbon-neutral?
An ABB team discusses the various pros and cons of going carbon neutral with the various possibilities at hand to offset GHG emissions. This is an abridged version of the IMD case titled “ABB’s Carbon-Neutral Conundrum” (IMD-2-0110).
Discuss the possibilities and the value added of going carbon neutral.
Asea Brown Boveri
2007
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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