Case Study

Hilti France: Strategy implementation (A)

7 pages
January 2000
Reference: IMD-3-0859

Hilti France has the challenge to increase their sales and profitability as part of Hilti’s Champion 3C strategy. They have three key market segments: upper, middle, lower. In the A-case, Alain Baumann, the managing director must decide how to prioritize his opportunities.

Keywords
Distribution Channel Strategy
Settings
France
Hilti
1996
Type
Field Research
Copyright
© 2000
Available Languages
English
Related material
Teaching note
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This case study is part of a series
  • Hilti France: Strategy implementation (A)
  • Hilti France: Strategy implementation (B)
This case study is part of a series
  • Hilti France: Strategy implementation (A)
  • Hilti France: Strategy implementation (B)
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Hilti France: Strategy implementation (A)
By Seán Meehan and Janet Shaner
Case reference: IMD-3-0859 ©2000
Summary
Hilti France has the challenge to increase their sales and profitability as part of Hilti's Champion 3C strategy. They have three key market segmen...
Reference IMD-3-0859
Copyright ©2000
Copyright owner IMD Copyright
Organization Hilti
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Hilti France: Strategy implementation (B)
By Seán Meehan and Janet Shaner
Case reference: IMD-3-0860 ©2000
Summary
Hilti France has decided to test selling its products indirectly through La Plateforme du Batiment, a new French retail concept. Now it has a simil...
Reference IMD-3-0860
Copyright ©2000
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications