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Case Study

To eat or not to eat: Mampf Foods and the biotechnology question (A)

By Ulrich Steger and Boris Glick

6 pages

January 1998

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Reference: IMD-2-0074

This two-part case deals with an international food company, Mampf Foods, faced with the problem of using controversial genetically engineered crops. In the (A) case, a policy statement on this issue has been requested by GreenEarth, an environmental organization heading opposition to its use. Background information about the new technology and its problematic reception in Europe is given as an aid to policy formation.

Keywords

Environment, Food, Production, Corporate Sustainability Management

Settings

Europe
1996-1997

Type

Published Sources

Available Languages

English

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Teaching note

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