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Case Study

Sulzer Metco: Strategy for the surface technology market

By Jean-Pierre Jeannet

35 pages

November 1996

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Reference: IMD-3-0668

This case deals with the future strategy for Sulzer Metco, recently merged, in the worldwide thermal spray industry. The company needs to determine its appropriate focus in the equipment and systems business, in the materials or consumables segments, and how to enter the spray services segment. Discussion can be held around the key success factors for each segment and the appropriateness of a global vs regional strategy. This case can be used in conjunction with GM 664 Sulzer Metco: Merger Integration.

Keywords

Global Strategy, Industry Analysis

Settings

World/global
1994

Type

Field Research

Available Languages

English

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