Case Study

Sulzer Metco: Strategy for the surface technology market

35 pages
November 1996
Reference: IMD-3-0668

This case deals with the future strategy for Sulzer Metco, recently merged, in the worldwide thermal spray industry. The company needs to determine its appropriate focus in the equipment and systems business, in the materials or consumables segments, and how to enter the spray services segment. Discussion can be held around the key success factors for each segment and the appropriateness of a global vs regional strategy. This case can be used in conjunction with GM 664 Sulzer Metco: Merger Integration.

Keywords
Global Strategy, Industry Analysis
Settings
World/global
1994
Type
Field Research
Copyright
© 1996
Available Languages
English
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This case study is part of a series
  • Sulzer Metco: Merger integration
  • Sulzer Metco: Strategy for the surface technology market
This case study is part of a series
  • Sulzer Metco: Merger integration
  • Sulzer Metco: Strategy for the surface technology market
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Sulzer Metco: Merger integration
By Robert S. Collins and Jean-Pierre Jeannet
Case reference: IMD-3-0664 ©1996
Summary
In April 1994, the No. 2 worldwide in Thermal Spray Technology (Sulzer) is acquiring the No. 1 (Metco). The two company teams prepare for a meeting...
Reference IMD-3-0664
Copyright ©1996
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Sulzer Metco: Strategy for the surface technology market
By Jean-Pierre Jeannet
Case reference: IMD-3-0668 ©1996
Summary
This case deals with the future strategy for Sulzer Metco, recently merged, in the worldwide thermal spray industry. The company needs to determine...
Reference IMD-3-0668
Copyright ©1996
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications