Firmenich: Juggling the short and the long term (Cartoon case)

Did our predictions for 2024 come true, a turbulent election year, bitcoin and CBDC, COP29 and electric cars, China, EU integration and Euro football

Companies don’t operate in a vacuum. Corporate leaders have to navigate political dynamics, and in Chapter 12 we discuss nonmarket strategies. But there’s a global dimension to sustainability that’s worth a separate discussion. Will rising geopoli...

In a world where change is the only constant, the strategic imperative for sustainability is not just a theoretical construct – it’s a call to action. This section of the book delves into the core strategies that will enable businesses to thrive i...

In the past, many business leaders could operate much like the generic merchants in Adam Smith’s Wealth of Nations. They could pursue their own personal and corporate ends, while resting assured that an “invisible hand” would promote the pub...

In today’s complex and fast-paced business environment, sustainability has evolved from a buzzword into an essential element of long-term success. Yet the concept is often misunderstood or oversimplified. Some critics question the necessity ...

As any executive will tell you, moral suasion will not convince most companies to commit to sustainability. Even major long-term threats will not do it. Companies need positive reasons to undertake significant investments. Fortunately, sustainabil...

Based on extensive research conducted in the past several years at the International Institute for Management Development in Switzerland (IMD), Leading the Sustainable Business Transformation: A Playbook from IMD helps readers understand why susta...

In late 2020, as the world began to emerge from the worst of the COVID-19 pandemic, Wärtsilä, a Finnish corporation specializing in power systems, made a bold decision. Despite being a well-established company with a strong track record in...

Green and sustainability-linked bonds offer companies new funding to reach sustainability goals. Salvatore Cantale and Barry Gavin explain how to balance processes with outcomes to tap into a booming market.