Hilton revives its resorts (B)
In November 2004, Hilton International won the “Marketing Strategy of the Year Award” at the British “business Oscars” for its new resort development, Hilton Worldwide Resorts. Hilton was lauded for its innovation, planning and execution across all disciplines of its marketing strategy. This case traces the steps taken by Hilton to develop the new product; consumer research, definition of the Total Resort Experience, detailed product development and specification of product and service standards, launch and promotion of the new brand and distribution strategy.
2000-2004
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in Harvard Business Review March-April 2024, vol. 102, issue 2, pp. 80-87
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The (B) case describes the same customer’s follow-up experience in the same exclusive retail outlet. The case invites the participants to further i...
A short (A) describes the experience of a wealthy Chinese customer going to buy an exclusive watch in the retail outlet of a famous Swiss luxury br...
Research Information & Knowledge Hub for additional information on IMD publications
The (C) case describes the customer’s after-sales experience. The participants need to identify what went wrong again and how the brand might save ...
A short (A) describes the experience of a wealthy Chinese customer going to buy an exclusive watch in the retail outlet of a famous Swiss luxury br...
Research Information & Knowledge Hub for additional information on IMD publications
The (C) case describes the customer’s after-sales experience. The participants need to identify what went wrong again and how the brand might save ...
The (B) case describes the same customer’s follow-up experience in the same exclusive retail outlet. The case invites the participants to further i...